What is an acceptable payoff in terms of time investment put IN and the return taken OUT (actual revenue) of social marketing?  What’s reasonable to expect and how soon?  I’ve begun to crack the nut that is this question by…

This is the slogan of a regional coffee company, Dutch Bros.  This article isn’t about their great coffee, instead it is about how Dutch Bros.’ innovative marketing strategy has helped them thrive in a slow economy.

As people struggle to make…

According to a Pew Research Center’s 2006-2008 Internet and American Life Project Surveys, there are increased numbers of seniors becoming Internet users.  While half of all adults online are between the ages of 18 and 44, in 2008, 45% of…

With peer-to-peer marketing and advertising now ubiquitous online, new platforms designed to create sociable widgets and embeddable media rich content are propagating across the web. Widgetbox, SpringWidgets, and Sprout are among countless new applications empowering users to create personalized widgets, social…

In an era when we’re all interacting with the world through our gadgets, be they mobile devices or GPS systems, our relationship with information and each another is drastically changing. The old media model of one-way broadcast communication has morphed…

With so much focus on “building” and “adding” friends, karma, votes, points, followers, kudos et al, we may tend to lose sight of the quality of our online connections and friendships. Does size really matter when it comes to building…

OK–as a recent Boulder transplant, now here 3 months by way of Seattle, Washington, it has come to my attention that there are not just a couple of start ups scattered around, here and there, willy-nilly– there are in fact…

Man has always been fascinated with space. In terms of public sentiment NASA has fallen a long way from the heights it enjoyed during the Apollo era. Private projects like the X-Prize Foundation have won media coverage and public following…

Photos have power. They can entertain, document, convey emotion, and form opinion. Without context the person looking at the photo may come away with emotions unintended by the photographer. Thus the beauty of art. Given context, photos can put a…

To a bookworm a bookmark is simply a method of not losing your place. For social entrepreneurs like Larry Halff they are the building blocks of online communities. Coming from a cultural anthropology and sociology background Larry was always interested…