While there’s a ton of hype about micropayments and their role in virtual goods, many economic trends don’t really sink in until there’s a high-profile success story that people can dream about. It doesn’t matter that less than 10% make…

The launch of Google Buzz is just the latest piece of the social networking puzzle the search giant is assembling. But just what is Google up to?

With the much-hyped launch of Google Wave in 2009, it appeared Google was poised…

Jeff Molander wrote a post on his blog about social media. I decided to write a response at ReveNews instead of my own blog because, frankly, it is more provocative here. Plus, this is the community that introduced us. And that…

Black Friday and Cyber Monday are behind us, but they were just the beginning of the holiday shopping season. Now is a crucial time for companies to book sales during an otherwise lackluster year. And this is the time of…

Last weekend, I flew Southwest Airlines for the first time. What really struck me about the trip, aside from the several hour delay,  was the tone of the Southwest staff. Here’s a quick sample from the flight attendant’s safety presentation:

“At…

Recently I discussed “CPSA” (Cost Per Social Action), a potential pricing model that recognizes the growing importance of measuring a “social action”. This model is a variation of CPA (Cost Per Action). Both CPSA and CPA are far superior to basic…

What is an acceptable payoff in terms of time investment put IN and the return taken OUT (actual revenue) of social marketing?  What’s reasonable to expect and how soon?  I’ve begun to crack the nut that is this question by…

This is the slogan of a regional coffee company, Dutch Bros.  This article isn’t about their great coffee, instead it is about how Dutch Bros.’ innovative marketing strategy has helped them thrive in a slow economy.

As people struggle to make…

According to a Pew Research Center’s 2006-2008 Internet and American Life Project Surveys, there are increased numbers of seniors becoming Internet users.  While half of all adults online are between the ages of 18 and 44, in 2008, 45% of…

With peer-to-peer marketing and advertising now ubiquitous online, new platforms designed to create sociable widgets and embeddable media rich content are propagating across the web. Widgetbox, SpringWidgets, and Sprout are among countless new applications empowering users to create personalized widgets, social…