"Cause Marketing" Posts

Doing Business That Matters

cause-marketing

Ever since 1974 when Carr & Associates International, an organization owned by John Carr, started the first popular case of Cause Marketing, this phenomenon has continued to grow in leaps and bounds all around the world. Cause Marketing is …

Leveraging Virtual Goods for The Greater Social Good

Many people have been touched by the recent and ongoing tragedies following the 9.0 earthquake in Japan. Personally I have been shocked and saddened by the devastation with family members temporarily displaced due to the events and relatives in …

Flattr Me, If You Have The Cash

Flattr, which bills itself as “social micropayments”, is starting to gain press coverage due to some recent “wins” by bloggers in the system. For those of you who haven’t heard about the service, readers pay $2 or more a …

Save the Boobies and Win an Ad Placement on ReveNews: 2010 Charity Auction for the Avon Walk for Breast Cancer

For over ten years Missy Ward, Affiliate Summit Co-Founder and ReveNews Co-Publisher, has been raising money to help in the fight against breast cancer. As part of those efforts for Affiliate Marketers Give Back was founded and for four …

Social Media and Microfinancing

The growing business use of social media may be just the beginning of a shift in the way worldwide commerce is conducted. By its very nature, social media encourages individuals to collaborate and help each other. Why shouldn’t this …

Championing the Boobies: Missy Ward and Affiliate Marketers Give Back

I always say going on a long drive with someone tells you a lot about them. When you walk 60 miles with someone it reveals even more. Last year I was shanghaied into walking such a distance with Missy

Twelve-Year-Olds Like E-Commerce Too

Perhaps inspired by David Lewis’ Cross The Red Cross of Your List I had my own epiphany this weekend about fundraising which is part rant and perhaps part idea.

As usual, my daughter brought home yet another fund raising …