"Case Studies" Posts

Crowdfunding: Just for Kicks or Serious Business?

kickstarter

The Internet, which has revolutionized so many aspects of business, is poised to do the same for the world of venture capital. Traditionally, independent entrepreneurs have not had an easy time of it when it comes to funding their …

Sears Bets the Store on the Internet: Can the Web Save a Brand?

Sears

For years, Sears has been a troubled company. Despite high awareness for its brand name due to its longevity, Sears and its sibling, Kmart, have been battered by Walmart, Target, and a host of other fierce competitors. Last year, …

The 3 Habits of Successful Social Media Sellers

There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services or size. It is the key to selling more with tools like …

What’s Amazon Really Up To?

As online marketers, we should be proud of Amazon.com’s exceptional success. More than anything else, this is a company that has proven from the very beginning that it is an online marketer through and through.

It is now a …

RFID Innovation In Japan A Harbinger Of Things To Come

Most online marketers don’t give a lot of thought to the potential for RFID. I wrote about RFID a year ago to demonstrate that its usage is growing here in the U.S. in areas that impact marketing. Among some …

The Impact Of Search

A new report issued by McKinsey & Company takes a comprehensive look at search, offering insight into its global impact and economic value.

McKinsey reports that an average U.S. user in 2010 performed about 1,500 searches. Some 90 percent …

Virtual Goods Show Potential, Haven’t Yet Crossed The Chasm

With 350 million users playing social games on Zynga alone, and over 68 million social gamers in the U.S., the social gaming world looks to hold the potential for vast wealth. eMarketer expects the U.S. virtual goods market, …

Stay Tuned for Social TV

The “Social TV Summit,” a small conference with a select group of attendees, was held in Los Angeles on July 20. It explored “social media and its effect on viewing content on TV, online, on tablets, and on mobile,” …

Post Paywall Hits Up iPad Users For More Dough But Does The Math Make Sense?

The bizarre attempt by the New York Post to boost iPad app sales both entertained and surprised me. It seems that someone at the Post believes it’s worth singling out iPad users and forcing them to subscribe via an …

New Online Shopping Survey Shows Consumers Are Big On Product Research

It may come as no surprise, but online shoppers have learned a thing or two or three about how to do research before they make a purchase online.

Results of the “Social Shopping Study”, conducted by PowerReviews in …