"Case Studies" Posts

The Harmful Effects of Misleading Website Visitors and How to Avoid


While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information.

The innate problem with misleading …

3 Marketing Partnerships that Worked & Why

3 Marketing Partnerships that Worked & Why

The marketing team at Burger King came up with a genius proposal in August—call a ceasefire with rival fast food chain McDonald’s and join forces to a create a burger that could possibly solve world peace. It was called the …

The Best Techniques To Optimize Your AdWords Remarketing Campaign


Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you …

Comments Off on Understanding the New Legal Landscape for Marketers

Understanding the New Legal Landscape for Marketers


Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business

Comments Off on Crowdfunding: Just for Kicks or Serious Business?

Crowdfunding: Just for Kicks or Serious Business?


The Internet, which has revolutionized so many aspects of business, is poised to do the same for the world of venture capital. Traditionally, independent entrepreneurs have not had an easy time of it when it comes to funding their ideas. …

Comments Off on Sears Bets the Store on the Internet: Can the Web Save a Brand?

Sears Bets the Store on the Internet: Can the Web Save a Brand?


For years, Sears has been a troubled company. Despite high awareness for its brand name due to its longevity, Sears and its sibling, Kmart, have been battered by Walmart, Target, and a host of other fierce competitors. Last year, Sears …

The 3 Habits of Successful Social Media Sellers

There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services or size. It is the key to selling more with tools like Facebook, …

What’s Amazon Really Up To?

As online marketers, we should be proud of Amazon.com’s exceptional success. More than anything else, this is a company that has proven from the very beginning that it is an online marketer through and through.

It is now a fading …

RFID Innovation In Japan A Harbinger Of Things To Come

Most online marketers don’t give a lot of thought to the potential for RFID. I wrote about RFID a year ago to demonstrate that its usage is growing here in the U.S. in areas that impact marketing. Among some of …

The Impact Of Search

A new report issued by McKinsey & Company takes a comprehensive look at search, offering insight into its global impact and economic value.

McKinsey reports that an average U.S. user in 2010 performed about 1,500 searches. Some 90 percent of …