"Case Studies" Posts
The 3 Habits of Successful Social Media Sellers
There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services or size. It is the key to selling more with tools like…
What’s Amazon Really Up To?
As online marketers, we should be proud of Amazon.com’s exceptional success. More than anything else, this is a company that has proven from the very beginning that it is an online marketer through and through.
It is now a fading…
RFID Innovation In Japan A Harbinger Of Things To Come
Most online marketers don’t give a lot of thought to the potential for RFID. I wrote about RFID a year ago to demonstrate that its usage is growing here in the U.S. in areas that impact marketing. Among…
The Impact Of Search
A new report issued by McKinsey & Company takes a comprehensive look at search, offering insight into its global impact and economic value.
McKinsey reports that an average U.S. user in 2010 performed about 1,500 searches. Some…
Virtual Goods Show Potential, Haven’t Yet Crossed The Chasm
With 350 million users playing social games on Zynga alone, and over 68 million social gamers in the U.S., the social gaming world looks to hold the potential for vast wealth. eMarketer expects the…
Stay Tuned for Social TV
The “Social TV Summit,” a small conference with a select group of attendees, was held in Los Angeles on July 20. It explored “social media and its effect on viewing content on TV, online, on tablets, and on mobile,” according…
Post Paywall Hits Up iPad Users For More Dough But Does The Math Make Sense?
The bizarre attempt by the New York Post to boost iPad app sales both entertained and surprised me. It seems that someone at the Post believes it’s worth singling out iPad users and forcing…
New Online Shopping Survey Shows Consumers Are Big On Product Research
It may come as no surprise, but online shoppers have learned a thing or two or three about how to do research before they make a purchase online.
Results of the “Social Shopping Study”, conducted by PowerReviews…
Cashing Out: Week of June 5th – 11th 2011 in Online Marketing News
If at first you don’t succeed: Google to acquire Admeld
Reports began to surface this week that Google has set its sights on buying online ad optimization firm Admeld. If the acquisition goes through, Google could use Admeld in conjunction…
eBay and PayPal Suing Google Over Employees And Trade Secrets Is Just Sour Grapes
My initial reaction of the news that Google was being sued by eBay and PayPal was one of mild annoyance. In the lawsuit, two Google employees are accused of having “misappropriated PayPal trade secrets by disclosing them…
