"Business Tools" Posts
What Online Marketers Can Learn from CES 2012
The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a…
Lowe’s and Magic Beans Show How Mobile Can Power Commerce
As online marketers, we don’t always consider the impact mobile technology is having in the brick-and-mortar world, but we should. Retailing trends suggest that stores will become conduits for online operations, and that smartphones will become the check-out devices of…
RFID Innovation In Japan A Harbinger Of Things To Come
Most online marketers don’t give a lot of thought to the potential for RFID. I wrote about RFID a year ago to demonstrate that its usage is growing here in the U.S. in areas that impact marketing. Among…
Commercial Users of Facebook Had Better Wake Up
A provocative article by Michael Scissons, CEO of Syncapse, a company that makes social media management software, appeared August 18 on Ad Age Digital. In it, Scissons refers to some data his firm collected about 300 of…
Foundations For Successful Affiliate Incentives
As we approach the pre-holiday rush, many advertisers will be looking to launch affiliate incentives as part of their fourth quarter marketing campaigns. But with affiliate marketing continuing to show strong growth, advertisers can expect increased competition for exposure on…
For Better Or Worse, Hubpages Makes The Move To Subdomains
Recently, I received an email from Hubpages.com letting me know that if I failed to migrate my account to a subdomain, it planned to do so automatically. This move reflects Hubpages’ efforts to rebuild its
Cloud Based Advertising And Social Media, The New Advertising Medium
The intersection of social media and cloud technology is producing a fundamental shift in the nature of online advertising.
It used to be that marketers created online ads that were designed to get a clickthrough to a company website, or…
Exhibiting In A Strained Economy
As the economy continues to struggle in its uphill battle, many companies have significantly slashed their exhibiting budgets while some have eliminated their trade show programs entirely. What many don’t know is that cutting a trade show program can be…
Twitter’s Changing Revenue Model Signals No More Free Rides
Once upon a time, all of the information on the Internet was free. So were a lot of other useful things, like Google, Facebook and Twitter. Those days are gone.
True, information, apps, programs, and networks appear to be free,…
ZMOT Offers Lessons, Insight From Google
These are heady times for Google. Hard to believe the company is over ten years old (it was founded in 1998), primarily because of its ability to re-invent itself and its blistering growth. The word on Google’s most recent earnings…
