"Business Tools" Posts

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new …

Top 5 Tips for Adapting a Relationship Marketing Model

In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and …

3 Free Video Marketing Tools You Can’t Live Without

Video Marketing

It still amazes me how many companies haven’t taken advantage of video when they are putting together social media marketing plans. Video marketing is an awesome way to connect with your audience, define the benefits of products, tell your side …

Plugins That Turn Your WordPress Site Into a Marketing Powerhouse

WordPress Plugins

When it comes to blogging systems, few can compare to the popularity and functionality of WordPress. A site can be created and put to use in no time flat, but the real draw is the platform’s customization. And the extent …

Twitter Emerges as a Brand Marketing Tool

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Facebook may be garnering much attention for its recent nod to brand marketers, but there’s another social media tool that is following much the same path without the fanfare: Twitter.

While Twitter has sometimes been dismissed as an inconsequential way …

Counting Clicks: Using Google Analytics to Monitor Affiliate Traffic

Top Events - Google Analytics

As affiliates, many of us have accounts with multiple networks and independent programs. However, getting a quick snapshot of our daily clicks isn’t always the easiest task in the world and can be time consuming. Fortunately, with a slightly different …

What Online Marketers Can Learn from CES 2012

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The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a …

Lowe’s and Magic Beans Show How Mobile Can Power Commerce

As online marketers, we don’t always consider the impact mobile technology is having in the brick-and-mortar world, but we should. Retailing trends suggest that stores will become conduits for online operations, and that smartphones will become the check-out devices of …

RFID Innovation In Japan A Harbinger Of Things To Come

Most online marketers don’t give a lot of thought to the potential for RFID. I wrote about RFID a year ago to demonstrate that its usage is growing here in the U.S. in areas that impact marketing. Among some of …

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