"Brand Advocacy" Posts

5 Effective App Marketing and Distribution Strategies

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Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people …

Comments Off on 7 Things All Great Brands have in Common

7 Things All Great Brands have in Common

branding

A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website …

How To Monitor Your Brand On Social Media

Monitor-Brand

Monitoring your brand on social media is crucial for your online reputation. Using social media does provide a wonderful platform to bring brand awareness. It is important to understand that every interaction in social media will help you become visible …

Is Reputation Management the New SEO?

Reputation Management and SEO

Reputation management has been all of the talk lately. While at Affiliate Summit, Pubcon and AdTech I’ve noticed that more advertisers and exhibit booths are adding “Reputation Management” to their arsenal of services. While it’s always good …

Is Facebook the New Television?

Facebook on Smartphone

Television has long been the dominant medium when it comes to brand advertising. While this remains the case today, big brand advertisers are slowly but surely moving their ad dollars  to social media.

The primary beneficiary of this shift …

Twitter Emerges as a Brand Marketing Tool

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Facebook may be garnering much attention for its recent nod to brand marketers, but there’s another social media tool that is following much the same path without the fanfare: Twitter.

While Twitter has sometimes been dismissed as an inconsequential way …

Comments Off on King Of Cola Strives To Become The King Of Content

King Of Cola Strives To Become The King Of Content

Coca-Cola Cap on Red Background

At the IAB MIXX Conference last week, Jonathan Mildenhall, Coca-Cola’s Vice President of Global Advertising Strategy and Content Excellence, shared the company’s vision for how it will compete in a socially engaged future: Content 2020.

It’s worth pointing out that …

Commercial Users of Facebook Had Better Wake Up

A provocative article by Michael Scissons, CEO of Syncapse, a company that makes social media management software, appeared August 18 on Ad Age Digital. In it, Scissons refers to some data his firm collected about 300 of the top …

What ICANN’s Domain Name Expansion Really Means

Last week, ICANN, the regulatory body for Internet names, announced a massive of expansion of gTLDs (generic Top Level Domains) from the current 22 to a virtually unlimited range of possibilities. No longer bound by such familiar extensions as .com, …