"Brand Advocacy" Posts

7 Things All Great Brands have in Common

branding

A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your …

How To Monitor Your Brand On Social Media

Monitor-Brand

Monitoring your brand on social media is crucial for your online reputation. Using social media does provide a wonderful platform to bring brand awareness. It is important to understand that every interaction in social media will help you become …

Is Reputation Management the New SEO?

Reputation Management and SEO

Reputation management has been all of the talk lately. While at Affiliate Summit, Pubcon and AdTech I’ve noticed that more advertisers and exhibit booths are adding “Reputation Management” to their arsenal of services. While it’s always …

Is Facebook the New Television?

Facebook on Smartphone

Television has long been the dominant medium when it comes to brand advertising. While this remains the case today, big brand advertisers are slowly but surely moving their ad dollars  to social media.

The primary beneficiary of this …

Twitter Emerges as a Brand Marketing Tool

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Facebook may be garnering much attention for its recent nod to brand marketers, but there’s another social media tool that is following much the same path without the fanfare: Twitter.

While Twitter has sometimes been dismissed as an inconsequential …

King Of Cola Strives To Become The King Of Content

Coca-Cola Cap on Red Background

At the IAB MIXX Conference last week, Jonathan Mildenhall, Coca-Cola’s Vice President of Global Advertising Strategy and Content Excellence, shared the company’s vision for how it will compete in a socially engaged future: Content 2020.

It’s worth pointing out …

Commercial Users of Facebook Had Better Wake Up

A provocative article by Michael Scissons, CEO of Syncapse, a company that makes social media management software, appeared August 18 on Ad Age Digital. In it, Scissons refers to some data his firm collected about 300 of the …

What ICANN’s Domain Name Expansion Really Means

Last week, ICANN, the regulatory body for Internet names, announced a massive of expansion of gTLDs (generic Top Level Domains) from the current 22 to a virtually unlimited range of possibilities. No longer bound by such familiar extensions as …

Super Bowl Ads Social Media Effect, Before and After

Traditionally, the Super Bowl has been a launching pad for new products, new companies, and new ad campaigns. But because of social media, the dust has still not settled around last Sunday’s Super Bowl ads.

Thanks to social media, …