"Brand Advocacy" Posts
King Of Cola Strives To Become The King Of Content
At the IAB MIXX Conference last week, Jonathan Mildenhall, Coca-Cola’s Vice President of Global Advertising Strategy and Content Excellence, shared the company’s vision for how it will compete in a socially engaged future: Content…
Commercial Users of Facebook Had Better Wake Up
A provocative article by Michael Scissons, CEO of Syncapse, a company that makes social media management software, appeared August 18 on Ad Age Digital. In it, Scissons refers to some data his firm collected about 300 of…
What ICANN’s Domain Name Expansion Really Means
Last week, ICANN, the regulatory body for Internet names, announced a massive of expansion of gTLDs (generic Top Level Domains) from the current 22 to a virtually unlimited range of possibilities. No longer bound by such familiar extensions as .com,…
Super Bowl Ads Social Media Effect, Before and After
Traditionally, the Super Bowl has been a launching pad for new products, new companies, and new ad campaigns. But because of social media, the dust has still not settled around last Sunday’s Super Bowl ads.
Thanks to social media, advertisers…
How Facebook Keeps Both Big and Small Businesses Happy
As Facebook positions itself for a forthcoming IPO after swallowing a $450 million investment from Goldman Sachs, it continues to reinvent itself as a friend to businesses big and small.
While I’ve questioned the impact that commercializing Facebook…
Unilever’s Canvas of Content
Unilever is a European global giant that markets some 400 brands in 14 different categories to consumers. Its brands include Axe, Dove, Pond’s, and Vaseline in the personal care market; Comfort, Sunlight, and Surf in the home care market; and…
Can Yahoo Help Starbucks Bring In More Customers?
One thing you can say about Starbucks – this is a company that’s willing to take risks and reinvent itself, especially when it comes to the digital world. This week, Starbucks launched the “Starbucks Digital Network” in partnership with Yahoo!…
RadiumOne Detects Ad Opportunity in Social Media
The hoopla over Facebook, the ongoing march of Twitter, the continuing advance of location-based services like Foursquare, and the increasing popularity of social games like FarmVille – all of these are signals that social media has essentially conquered the digital…
Bands and Brands: An interview With Unmarketing About Shifting Business Paradigms
Ever since meeting him at SOBCon I’ve been impressed with Scott Stratten’s down to earth, humanistic approach to marketing and his mad karaoke skills (photo below courtesy of Steve Hall). Scott, aka @unmarketing, is the bestselling author…
New Data Analyzes Use of Facebook and Twitter for Advertising
It’s becoming an unavoidable reality for advertisers. One way or the other, they are going to wind up using Facebook or Twitter – or both. So is it worth it? According to just-released data, Facebook is a good bet…
