There are few online to offline success stories. Often they are limited to large brands who are either part of the technology industry or whose consumer base are early adopters to technology trends. Which is why when Media Trust, ranked…

Uh-oh. Just when it seems social media can do no wrong, Yelp gets hit with a class-action lawsuit that essentially accuses the local review heavyweight of extortion. Yelp of course fired back, but the end result of such cases is that…

By the end of 2009, more than 4.6 billion people had mobile phones, according to the International Telecommunications Union. That’s almost 70 percent of the world’s population. In Europe and Asia, mobile phones are already standard means for consumers to…

In his post about Foursquare last October, David Lewis said Foursquare had “some serious weaknesses,” but he admitted, “It’s worth keeping an eye on it.”

Well suddenly, Foursquare seems to be breaking out of its status as a cutesy, fun mobile-enabled game.…

Jeff Molander wrote a post on his blog about social media. I decided to write a response at ReveNews instead of my own blog because, frankly, it is more provocative here. Plus, this is the community that introduced us. And that…

The best marketing campaigns are rarely created, but instead are often found. And they’re out there waiting to be discovered.

In April 1999, an under the radar article in the Indiana Daily Student about an obese Indiana University coed hardly seemed like…

In the Consumer Packaged Goods (CPG) world, when Procter & Gamble (P&G) makes a move, every one of its competitors take notice. That’s because P&G is the world’s branding powerhouse, owner of 300 brands with such legendary names as Crest,…

You wouldn’t necessarily associate candy or frozen desserts with Twitter – but that’s the point. Twitter is everywhere, and businesses large and small have figured out how to use it.

Twitter, long the poster child for hype-heavy, profit-low Web 2.0 sites, may finally be seeing where the money is.

This week, Twitter started to roll out a business-friendly feature which may portend a direction of more corporate focused applications. With its…

With the launch of extensions for Google’s Chrome browser one of the most interesting and potentially troubling pieces of the Web has popped back into the picture: Google’s Sidewiki.

What is Sidewiki? It’s a creation by Google that allows comments by…