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4 Lessons Marketers Can Learn From How Consumers Get Their News

A new study out by the Pew Internet and American Life Project tells us how consumers get their news. No surprise: 92 percent of Americans use multiple platforms (television, newspapers, radio, the Internet) to get news on a typical day. But…

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Winter Olympics a Test Case for Power of Social Media

The Winter Olympics kicked off just days ago in Vancouver, Canada. As always, the primary media coverage is traditional television, but there’s a new and essential spin this year – social media.

As Alexandra Samuel points out in her blog for Harvard…

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Taking an Active Role in Social Media for Your Business

Jeff Molander wrote a post on his blog about social media. I decided to write a response at ReveNews instead of my own blog because, frankly, it is more provocative here. Plus, this is the community that introduced us. And that…

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FTC Makes Bloggers Ponder How to Disclose

When the Federal Trade Commission’s new blogger disclosure rules went into effect on Dec. 1, bloggers were not just faced with ethical exposure, they were also faced with a Web design dilemma.

With the FTC wanting to know the relationships between…

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Will MyBlogLog Survive Yahoo!’s Management Review?

In recent weeks there’s been talk on the blogsphere, especially from a recent ReadWriteWeb post, about the imminent closure of the popular MyBlogLog blogging widget/social network. With the charge being led by bloggers irate that their beloved blog widget might…

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Get Inspired: ReveNews Book Giveaway

Books are a wonderful thing. With the variety of media available to us it is often easy to become oversaturated and forget to pick up a book. So to get your entrepreneurial spirit inspired and get you reading for the…

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IAB Takes Up Arms Against the FTC’s Latest Endorsement Regulation Campaign

If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in Advertising”, they’ve…

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Why I’m Not Worried About the FTC

If you’re a blogger, or even read blogs, then you’re aware of the new FTC requirements which compel bloggers to disclose any “material connections” with advertisers or face fines up to $11,000. This primarily concerns testimonials and reviews in which…

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Skip Dry Corporate Language if You Want to Instill Confidence in Your Readers

Last weekend, I flew Southwest Airlines for the first time. What really struck me about the trip, aside from the several hour delay,  was the tone of the Southwest staff. Here’s a quick sample from the flight attendant’s safety presentation:

“At…

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Defeat the Doppelgangers: Important steps towards making your good name Google friendly

You may be the preeminent web consultant in Phoenix, Arizona, but with a name like Steve Stevenson or John Jackson, it’s going to be difficult to be found when employers and prospective clients go a-Googling for you.

Even with Google’s regional…

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