"Analytics" Posts
What Online Marketers Can Learn from CES 2012
The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a…
Getting Local with Your Web Analytics
Every local business owner is looking to increase traffic to their stores, offices, and websites. With myriad ways to accomplish this on the internet, it’s more important now than ever to get a good handle on your web analytics.
Segmenting
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Cashing Out: Week of July 3rd – 9th 2011 in Online Marketing News
Amazon acquires U.K.’s biggest online bookseller
In a deal announced July 5, Amazon has acquired British online book retailer The Book Depository International. With over 6 million titles, and shipping to over 100 countries, the site is…
Using Data To Build A Better Online Business
Online marketers that understand how to use data to improve their online business are reaping the benefits. No longer are they relying on emotional hunches to make choices. They are making informed decisions about their businesses and where to invest…
Cashing Out: Week Of April 3 – 9 2011 In Online Marketing News
Auction of Blockbuster’s assets proves even giants may fall
Big fish or no, Blockbuster found itself at the center of a feeding frenzy while its assets went up for bid at an auction lasting almost two days and concluding April…
The Growing Attraction of Knowing What Customers Feel — Instantly
Social media has revolutionized the way people communicate with each other, but it has also done a number on the way marketers analyze consumer behavior and feedback. Social media has caused marketers to think in real time about how to…
Cashing Out: Week of March 20th-26th 2011 in Online Marketing News
Deals industry revenue expected to reach $2.7 billion this year, study says
Three years ago, you might have never heard of group buying or daily deals sites, but chances are you have by now, that is, unless you’ve been…
Why The PPC Affiliate Model Is Flawed
Many a budding affiliate marketer has dipped their feet into PPC models in their quest for quick online success. Using PPC to drive affiliate traffic to a merchant’s site is an inherently flawed model.
The Structure of a Flawed Model
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Feedburner: Will the Latest Updates Finally Improve Functionality?
Feedburner has, so far, been the black sheep of the Google family of products. Google purchased Feedburner in 2007, and has been slow to fully integrate the service into its functionality, even having frequent conflicts between Google Reader and Feedburner.…
How to Get a Job or Score a Raise in Online Marketing
Brand manager? Direct marketer? PR professional? Web marketing manager? Search marketer? Logistics manager? Which of these are you? If you’re in marketing today, you’re all of these people and more. And you probably want a new job or a raise. …
