"Analytics" Posts
What Marketers Fail to Measure
Marketers are obsessed with measuring. They track unique visits, referral sources, abandon rate, conversion rate, click-through-rate, open-rate, geography of people visiting a web site and more fun stats. Marketers consistently seek to measure and refine, measure and refine, measure and …
Day 1 of AM Days: Insights You Can Put to Work Today
At the conclusion of the first day of Affiliate Management Days, I would submit that it was singularly the most educational day I’ve spent at a conference in quite some time.
Starting with Tim Ash’s (SiteTuners) entertaining opening keynote, …
Affiliate Management Days Preview: A Time to Learn
It’s hard to believe that Affiliate Management Days is almost upon us. Running March 8-9, AM Days promises to be one of the more interesting conferences I will attend in 2012.
It might seem like an easy thing for me …
What Online Marketers Can Learn from CES 2012
The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a …
Getting Local with Your Web Analytics
Every local business owner is looking to increase traffic to their stores, offices, and websites. With myriad ways to accomplish this on the internet, it’s more important now than ever to get a good handle on your web analytics.
Segmenting …
Cashing Out: Week of July 3rd – 9th 2011 in Online Marketing News
Amazon acquires U.K.’s biggest online bookseller
In a deal announced July 5, Amazon has acquired British online book retailer The Book Depository International. With over 6 million titles, and shipping to over 100 countries, the site is the largest online …
Using Data To Build A Better Online Business
Online marketers that understand how to use data to improve their online business are reaping the benefits. No longer are they relying on emotional hunches to make choices. They are making informed decisions about their businesses and where to invest …
Cashing Out: Week Of April 3 – 9 2011 In Online Marketing News
Auction of Blockbuster’s assets proves even giants may fall
Big fish or no, Blockbuster found itself at the center of a feeding frenzy while its assets went up for bid at an auction lasting almost two days and concluding April …
The Growing Attraction of Knowing What Customers Feel — Instantly
Social media has revolutionized the way people communicate with each other, but it has also done a number on the way marketers analyze consumer behavior and feedback. Social media has caused marketers to think in real time about how to …
Cashing Out: Week of March 20th-26th 2011 in Online Marketing News
Deals industry revenue expected to reach $2.7 billion this year, study says
Three years ago, you might have never heard of group buying or daily deals sites, but chances are you have by now, that is, unless you’ve been …
