"Analytics" Posts

Zoe-Lee Skelton
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3 Priceless Benefits of Integrating Your Telephone Call Data


3 Priceless Benefits of Integrating Your Telephone Call Data

As digital marketer’s we all want more data and the ability to dig even deeper into our analytics.

We all avidly check Google Analytics and AdWords for clicks, conversion and goal …

Zoe-Lee Skelton
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5 Crucial Call Handling Tips for Increased Sales & Conversions


Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice.

But despite the digital age, phone calls provide some of the highest quality leads and they …

Zoe-Lee Skelton
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How To Correctly Use Call Tracking For Enhanced Local SEO

multi-coloured phone

Local SEO and marketing activities are more important than ever, with Google placing great emphasis on localised searches.

Obviously the mobile marketing revolution has played a significant role in driving local search with recent statistics showing that:

“1 in 3

Making Use of Operative Tools for Web Analytics

Web Analytics

Web analytics is a complex subject for the beginner. It’s necessary to determine where you’re going to take your website next, though. Unless you’re going to make everything hinge on a piece of content going viral, you’re not going to …

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Lead Gen: What Pay-Per-Call Still Lacks in 2012

Girl With Mobile Smart Phone

At LeadsCon this summer the buzz was about pay-per-call. It seems the mobile boom is finally starting to hit the lead gen industry and everyone—marketers, lead aggregators, affiliates, and lead buyers—is now trying to figure out how to monetize, …

What Marketers Fail to Measure

Top Events - Google Analytics

Marketers are obsessed with measuring. They track unique visits, referral sources, abandon rate, conversion rate, click-through-rate, open-rate, geography of people visiting a web site and more fun stats. Marketers consistently seek to measure and refine, measure and refine, measure and …

Day 1 of AM Days: Insights You Can Put to Work Today

Go For It

At the conclusion of the first day of Affiliate Management Days, I would submit that it was singularly the most educational day I’ve spent at a conference in quite some time.

Starting with Tim Ash’s (SiteTuners) entertaining opening keynote, …

Affiliate Management Days Preview: A Time to Learn

San Francisco

It’s hard to believe that Affiliate Management Days is almost upon us. Running March 8-9, AM Days promises to be one of the more interesting conferences I will attend in 2012.

It might seem like an easy thing for me …

What Online Marketers Can Learn from CES 2012


The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a …

Getting Local with Your Web Analytics

Location - Google Analytics

Every local business owner is looking to increase traffic to their stores, offices, and websites. With myriad ways to accomplish this on the internet, it’s more important now than ever to get a good handle on your web analytics.


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