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Analytics

Revenue Share & Lead Tracking in Affiliate Marketing

This is a very technical article about advanced tracking of revenue share and lead type transactions on an advertiser websites to be reported back to any type of affiliate tracking and reporting system.

Revenue share tracking is much more complicated…

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Google Website Optimizer added to Adwords

Google just announced a new multivariate testing tool called Google WebSiteOptimizer here at emetrics summit in Washington DC.

The software works within Adwords and enables you to test different headlines, graphics, and other page elements to see which ones and which combinations…

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3 Comments | Filed under: Analytics