The Performance Marketing Association (PMA) hosted their first public meeting at Affiliate Summit West 2010. The meeting was free and open to the public to learn about the PMA and why it is crucial for advertisers and publishers to become more…

As part of the ReveNews 2010 Affiliate Industry Preview Series, I interviewed industry leaders to get a sense of their plans and goals for 2010. Today’s interview is with Larry Adams, Product Manager at Google.

How do you feel about the…

As part of the ReveNews 2010 Affiliate Industry Preview Series, I interviewed industry leaders to get a sense of their plans and goals for 2010. Today’s interview is with Brian Littleton, Owner of ShareASale.

How do you feel about the affiliate industry’s…

As part of the ReveNews 2010 Affiliate Industry Preview Series, I interviewed industry leaders to get a sense of their plans and goals for 2010. Today’s interview is with Jonathan Levine, Co-President of LinkShare.

How do you feel about the affiliate…

As part of the ReveNews 2010 Affiliate Industry Preview Series, I interviewed industry leaders to get a sense of their plans and goals for 2010. Today’s interview is with Kerri Pollard, General Manager of Commission Junction.

How do you feel…

As part of the ReveNews 2010 Affiliate Industry Preview Series, I interviewed industry leaders to get a sense of their plans and goals for 2010. Today’s interview is with Shawn Collins, Co-Founder of Affiliate Summit.

How do you feel about the…

I attend a lot of conferences. Affiliate Summit, due to co-founders Shawn Collins and Missy Ward’s efforts, is one of the few shows on the conference circuit that improves every year. This year there seems to be even more in-depth…

That was sort of a theme I have seen, and wanted to see more of, through various sessions and conferences over the years. It goes to all our marketing efforts. Build it right. If you are trying to game the system, get around the system or just make a quick buck, you aren’t building something substantial that will weather the search engines’ changes and evolutions. The top 5 ranking was harder to get and took longer, but it has stayed in those top rankings for much longer with very little work needed, Wil emphasized. It pays to do it right.

Mobile services are still a very new market, and this is a time when all the necessary technologies (hardware & software) are hitting a tipping point in pricing. Just very recently it became very affordable to use all the services…

Now that Google Affiliate Network (GAN) is a reality, affiliate marketing has finally received some mainstream credibility that it has always struggled for. After all, when Google puts their name behind something (in this case, Performics), online marketers pay attention.

Mind…