"Affiliate Marketing" Posts
Getting the Most from Your Subscription-Based Affiliate Program
Subscription-based advertisers continue to expand their marketing efforts into the affiliate channel to secure new sources of traffic and revenue. How should a subscription-based affiliate program be positioned for growth? A subscription-based affiliate program must be structured to compensate the …
Audacious Affiliate Uses Merchant’s Own Site to Commit Affiliate Fraud
Cookie stuffing is a general term used in affiliate marketing and related to affiliate fraud. It is used to describe a wide-range of affiliate behaviors which have varying impact for the merchant. I use a very specific definition meaning when …
The Safari Problem: Google Affiliate Network Leaves Loyalty Affiliates Holding the Bag
When an affiliate network does something right, I generally want to reward their efforts. During this month’s Google Affiliate Network Client Summit, Google did something right. Immediately upon the start of the conference Dan Greene, Director of New Product Solutions …
Highlights of Anne Howard’s Ridiculous Flaming of the Affiliate Industry
In an article focusing on the Facebook IPO, technology reporter and CEO of RushPR Anne Howard veered into eyebrow-raising, highly speculative territory with a out-of-context attack on the affiliate marketing industry. She tried to tie the falling value of …
Who Advocates for the Affiliate Channel?
Who stands up for the affiliate channel in the attempt to get more budget from key decision makers? This is an important question to ask, as at present there are three touchstone issues in the affiliate industry where greater levels …
FTC and Affiliate Network Liability
The Federal Trade Commission (FTC) announced today that it has resolved its first deceptive advertising action against an entity described as an“Affiliate Network.†The settlement with the COPEAC network (known to affiliate marketers as a “CPA Networkâ€) was the first of its kind since the FTC began cracking down on false or deceptive advertising by affiliate marketers.
Refer.ly Raises Questions: A Call for Transparency, Not Gloss
I already wrote a blog post on HasOffers about the challenges facing Refer.ly with regard to the affiliate community. Anyone who goes the route of working with sub-affiliates will face similar challenges. But something else isn’t sitting right with me …
What Bugs Me About Affiliate Marketing? Apathy!
What bugs me about affiliate marketing? Apathy by 99% of merchants and affiliates. Maybe it’s less but this isn’t science, it’s a rant. WE, YOU, I are the 1% who care to learn more and move forward. If you read this, I have no beef with you.
Making Best Use of Affiliates in the Finance Sector
The breadth and reach of affiliates is sometimes overlooked by financial services advertisers given the perceived complexities of running an affiliate program. However, with interest rates at historically low levels and consumers increasingly price-sensitive, brands in the finance sector can …
Day 1 of AM Days: Insights You Can Put to Work Today
At the conclusion of the first day of Affiliate Management Days, I would submit that it was singularly the most educational day I’ve spent at a conference in quite some time.
Starting with Tim Ash’s (SiteTuners) entertaining opening keynote, …
