"Affiliate Marketing" Posts

Affiliate Management: Cheap Doesn’t Cut It

I encourage businesses that run an affiliate program to carefully read and reread Robert Glazer’s post Why Cheap Affiliate Management Doesn’t Work until they thoroughly understand what he is explaining.

Affiliate programs are very complex to do well. Unless you …

A Different Approach to Affiliate Program Management

Since the origin of the affiliate marketing industry over a decade ago, the channel has helped companies grow by tapping the power of the long tail to find new customers and generate incremental revenue. Or has it? Many affiliate marketers …

Eight Ways to Find and Nurture High-Value Affiliates

Affiliate marketing is now one of the fastest-growing segments of online commerce, thanks, in part, to its pay-for-performance role in marketing budgets.

Yet many marketers do not understand affiliate attribution. As a result, merchants are unaware that their affiliate sales …

6 Fast & Easy Ways To Boost Your Adwords CTR

Increasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick.  Here are my six fast and easy ways (each one can be done under 5 minutes) to help you lower your costs …

Affiliate Mobile Strategies for Advertisers – What Works Best?

Affiliate marketing

Savvy advertisers are wasting no time catching the mobile marketing wave surging over American e-commerce. As the public takes to their mobile devices, so must advertisers follow — and never has the trend been more apparent. Almost three-quarters of American …

How to Write Copy That Gets Conversions

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It’s no secret that the key to becoming a successful affiliate marketer lies in split testing different conversion funnels and landing pages. While the design and overall functionality of your funnel is obviously important, most PPC affiliate marketers don’t take …

Google Shuttering Affiliate Marketing Network

A big announcement to affiliate marketing

Google announced Tuesday night it was shutting down Google Affiliate Network (GAN) to focus on other products – in particular Product Listing Ads.  Google Affiliate Network, an affiliate marketing network, helped facilitate and connect …

Add Affiliate Marketing to Your Blogging Arsenal

Blogging and Affiliate Marketing

How can bloggers take the next step to becoming great affiliate marketers? After all, bloggers are sending readers to links every day with their posts. They’re bringing their focus and passion to topics of their choosing, and they’re creating compelling, …

6 Ways Coupon Affiliates Can Make Your Holiday Sales Bigger

Coupons Save Money

Over the years, I’ve worked with a lot of different affiliates. Coupons, daily deals, search, social, datafeed, mobile, newsletter and even offline to name a few. In the past, I’ve shared some thoughts that might turn people away from working …

Don’t Scare My Clients: The Best Way for Vendors to Pitch An OPM

Bad hair day

Lately, vendors are going crazy with emailing clients for OPMs. My client received one a few days ago that used a fear tactic approach. The subject line was, “Company Name Affiliate Abuse.” The vendor that sent the email is a …