"Affiliate Marketing" Posts

Building a Business at Affiliate Summit

Mastermind Group to Wine Club

If you have looked into Affiliate Summit at all, you have probably heard a lot of people talking about how they grew their businesses thanks to the conference. Without a doubt it helped me grow mine in many ways. …

“Last in” Affiliate Attribution Needs a Second Look

One of the hottest marketing topics in 2013 is attribution, or which marketing channel (or channels) gets credit for a single sale.  Attention to attribution is skyrocketing in marketing organizations, because in many companies reporting has been set up …

5 Tips for Staying in Touch with Your Affiliates

As a smart business owner, you’ve established good business relationships with your affiliates, and you know how important it is to stay in regular contact with them. But if you want to keep these valuable collaborations dynamic, a simple …

Affiliate Management: Cheap Doesn’t Cut It

I encourage businesses that run an affiliate program to carefully read and reread Robert Glazer’s post Why Cheap Affiliate Management Doesn’t Work until they thoroughly understand what he is explaining.

Affiliate programs are very complex to do well. Unless …

A Different Approach to Affiliate Program Management

Since the origin of the affiliate marketing industry over a decade ago, the channel has helped companies grow by tapping the power of the long tail to find new customers and generate incremental revenue. Or has it? Many affiliate …

Eight Ways to Find and Nurture High-Value Affiliates

Affiliate marketing is now one of the fastest-growing segments of online commerce, thanks, in part, to its pay-for-performance role in marketing budgets.

Yet many marketers do not understand affiliate attribution. As a result, merchants are unaware that their affiliate …

6 Fast & Easy Ways To Boost Your Adwords CTR

Image source: Todd West Media

Increasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick.  Here are my six fast and easy ways (each one can be done under 5 minutes) …

Affiliate Mobile Strategies for Advertisers – What Works Best?

Affiliate marketing

Savvy advertisers are wasting no time catching the mobile marketing wave surging over American e-commerce. As the public takes to their mobile devices, so must advertisers follow — and never has the trend been more apparent. Almost three-quarters of …

How to Write Copy That Gets Conversions

shutterstock_92389585

It’s no secret that the key to becoming a successful affiliate marketer lies in split testing different conversion funnels and landing pages. While the design and overall functionality of your funnel is obviously important, most PPC affiliate marketers don’t …

Google Shuttering Affiliate Marketing Network

A big announcement to affiliate marketing

Google announced Tuesday night it was shutting down Google Affiliate Network (GAN) to focus on other products – in particular Product Listing Ads.  Google Affiliate Network, an affiliate marketing network, helped facilitate and …