"Affiliate Marketing" Posts
The Perfect Fit: Fashion and Affiliate Marketing
We’re now so used to clicking that “buy” button that we only vaguely recall the days when people raised eyebrows if you said you bought something online. Few things raised eyebrows higher than buying fashion—clothes, shoes, or accessories—items that in…
Affiliate Industry 2012 Preview: Anthony Clements and Kevin Edwards of buy.at
The affiliate industry in the UK is strongly positioned. Since cost per acquisition became the common currency a few years ago we’ve seen the emergence of what I’d call affiliate “brands,” a handful of spectacularly successful affiliates who are driving our industry mainstream. This is obviously a positive development as it means we stand to take a greater slice of advertisers’ online marketing budgets, but it also brings challenges, first and foremost in the area of transparency.
Affiliate Industry Preview: Affiliate Summit’s Shawn Collins
There is such a hunger for information on the local level by so many folks who don’t have the time or money to make a trip to a conference. It’s been fun to see the meetups help some people break into the industry and others mature their affiliate marketing efforts. I’d love to see the meetups expand to more cities and countries, and maybe even have a series of mega-meetups in various cities where we do a day of workshops.
Affiliate Industry Preview: Todd Crawford of Impact Radius
Impact Radius’ primary goal for 2012 is to continue to develop our products: Generation, Foundation, Attribution, Coalition, Origination, and the Marketplace. We have a great product roadmap and will continue to bring new and innovative features to market in 2012.
Affiliate Industry Preview: Google Affiliate Network’s Dan Greene
This past year, the affiliate industry at large saw continued growth and development. Macroeconomic and social trends continue to drive consumers online, making discounts, coupons, and savings-based sites more popular than ever. For a quick and simple look at this trend, just enter any coupon-related keyword into Google Trends. Consumers are looking to save money on all of their purchases, driving growth in our industry in a variety of ways. Retailers continue to invest deeply in the affiliate channel, growing their affiliate programs even more. I’m excited about this space and see a lot of innovations on the horizon for the entire industry!
Affiliate Industry Preview: LinkShare’s Yaz Iida
We’re still seeing innovative business models and new sites all the time and it’s that innovation that makes the industry exciting. There are great opportunities for all types of publishers to earn commissions from a wide range of advertisers who are embracing the performance marketing model by investing more in the channel each year. I think as an industry we have to do a better job of proving the incremental value of the channel and that’s something that we’re looking at very closely at LinkShare.
Affiliate Industry Preview: ShareASale’s Brian Littleton
Bottom line, Illinois legislators were sold a bill of goods and are starting to notice that they didn’t get what they were sold. So yes, I do think we’ve seen the worst in Illinois, and are still seeing it. I am hopeful that we can rebound from here and build the affiliate marketing industry back up to where it was in Illinois.
Kicking off the 2012 Affiliate Industry Preview Series
The beginning of a new year always signals an opportunity to create new growth and positive change. With the economy signaling a recovery and the increasing expansion of the digital world offline, 2012 holds a lot of promise. This year…
Top 10 Affiliate Marketing Predictions: What to Look for in 2012
I’ve been watching very closely the trends in eCommerce and affiliate marketing and have put together my predictions for what we’ll see in 2012 and beyond.
1. Affiliate Marketing 3.0 is Born
As 2011 came to a close, we saw…
The Time for Real-time Marketing
I like to think that online marketers have always been ahead of the curve in terms of where marketing is headed – that we’ve been leaders instead of followers. But this year, the reality is that the rest of the…
