"Adware, Spyware, Greynets, & Internet Fraud" Posts
Cashing Out: Week of January 29th – February 4th 2012 in Online Marketing News
It’s official: Facebook’s $5B IPO filed
As anticipated, Facebook finally filed for its much-hyped IPO February 1 – one that could set the company’s valuation somewhere between $75 billion and $100 billion, the New York Times (NYT) reports.
According to
Risky Communication: Protecting Digital Attorney-Client Privilege
Our digital connection to work is often so constant that we forget to draw the line between personal and professional. You may want to draw that line more clearly based on a recent ethics opinion released by the American Bar…
The BHOs Have Won: Ebates Dines On FatWallet And Its Golden Rep
What do you do when one of the companies you trust least buys one of the companies you trust most? That scenario happened for me today as news came Ebates bought FatWallet. For affiliate industry advocates this news…
Facebook May Prove That Spam King Is Not Invincible
If you’ve been on the Internet at any point in the last decade, you’ve likely seen the work of one Sanford Wallace. Also known as the Spam King or Spamford Wallace, this prolific and notorious spammer finally met his match…
CPA Network Swish Marketing Ordered To Pay $4.8 Million In Fines, Changes Name
After many complaints, followed by a full investigation, the FTC announced last month the final court order involving allegations of deceptive marketing by Swish Marketing and its officers: Mark…
Malware Thriving On Facebook Apps
Ever wonder just how big the Facebook juggernaut is? Facebook reports over 500 million users spend over 700 billion minutes per month on Facebook interacting with over 900 million objects (pages, groups and events) and 30 billion pieces of content…
Will “Buying” Fans on Facebook Come Back to Haunt Brand Marketers?
Augie Ray’s recent blog for Forrester, a technology research firm, raises a key issue all marketers should be thinking about as they navigate the ins and outs of social media.
Ray wonders “whether rewarding people with freebies…
Facebook Launches Three Suits Against Affiliate Marketing Scams
A Third of Americans Swimming with Sharks, A Third of Americans Still Unsure
Are Americans swimming with sharks when they pull out their credit cards to buy something online? It looks like that’s the case, as a new study finds at consumers in the U.S. are victims of fraud more often online than…
Performance Marketing Needs a Compulsive CPA Gamblers Anonymous
Advertisers can be like compulsive gamblers. The addictive pursuit of every new CPA network that pops up in hopes of mining a few extra transactions is mindboggling. It’s no wonder CPA networks are cropping up faster than the…
