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The “BIG G” Does Not Always Win

The number of people that believe that Google, who’s credo is “No Evil“, grew into an Ueber-Powerful corporate behemoth that can do what it wants, where it wants and when it wants to is increasing.

The media has its fair share in supporting the trends. What week is Google not in the news with something and challenges old thinking and believes.

News like the little shopping spree for 1.6 billion dollars to acquire a company that did not even see its second birthday, the meteoric rise in stock value of the company and its comparison to every other company people believed to be giants before Google came along to belittle them, lawsuits that almost seem to look ridiculous like in the Belgium newspapers case or the kinderstart.com lawsuit over PageRank.

The list goes on and on and on.

Just to make a point that Google is still governed by the same laws and rules as everybody else did this interesting European trademark case along.

Threadwatch pointed to the story reported by the British newspaper The Register about Google’s failure to register “Gmail” (Google’s popular Free-Mail service) as a wide ranking European trademark.

German-born venture capitalist Daniel Giersch who has held the trademark for over six years was able to fight off Google’s attempt.

David (or Daniel) forced Goliath (or Google) to remove all references to Gmail from their German websites and plans to do so as well in the other European countries Switzerland, Norway and Monaco where he owns the trademark on Gmail as well.

Google was also forced to change the name of their Email Service Gmail to something else in the United Kingdom two years ago in 2005, when the existing trademark owner, a research firm with the name IIIR, was able to claim it’s trademark in an out of court settlement.

But don’t worry, I am sure that next weeks news will be another one of those that old believes are just what the word says, believes, and believes change. That is a fact.

Cheers!

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