Thank you for this great post. Performance marketing IS a very powerful channel for marketing products, service and building brand recognition and loyalty. It very important we all work close as a community to correct the issues you bring up in your post. Performance marketing still is fragmented, misunderstood and with a bit of a Gray cloud due to how advertisers and affiliates were treated.

Our Advaliant division comes up against this issue and obstacle regularly. Partners have been burned in previous attempts to use performance affiliate marketing. Or still don't quite understand how it works and its benefits.