Presentations from Affiliate Summit 2008 West Available Online

I am a bit lazy and just copy the nice HTML code from Shawn’s Affiliate Summit Newsletter “Real Deal” into this blog post. I didn’t link to the online version of his newsletter (because I don’t want to mess up his analytics hehe).

I couldn’t have done it better myself, so I don’t feel ashamed for doing what I just did :).

Shawn Collins from Affiliate Summit posted all presentations from last month’s Affiliate Summit West 2008 online at his blog at AffiliateTip.com. He created a post with some details for each individual presentation. The presentations are embedded into the posts itself.

Also, you can hear the audio from Jason Calacanis’ keynote on WebmasterRadio.FM, if you missed the “interesting” live Keynote (like I did) and want to hear exactly what Jason was saying about the affiliate marketing industry.

Below are the session names and descriptions. Click the session names to view the presentations.

Asymmetric Warfare Battling Fraudulent Affiliates
A few bad apples can seriously undermine an otherwise successful affiliate program. Stop playing Whack a Mole. Advanced, hands-on techniques to combat these rogues en masse will be presented.

Developing The Right Merchant Mindset
Affiliate programs don’t run well on auto pilot. Many merchants start down the road of affiliate marketing because they heard or read somewhere how profitable it could be.

Domaining and Address-Bar Driven Traffic
Did you know that Direct Navigation traffic converts twice as much as search traffic? Learn about this growing practice among consumers and how domains can drive more qualified traffic to your business.

Email is Media
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.

Engaging Consumers with Video, Widgets and Rich Media
The panel will include brief (5-10 minute) presentations by the participants followed by a lively discussion and Q&A about how advertisers are using these kinds of media in their affiliate marketing programs.

How To Futureproof Your SEO Efforts
This session will help people develop strategies that will work for the long haul, so they can avoid some of the ups and downs of SEO.

Managing Legal Risks In Affiliate Marketing
Provide updates on CAN-SPAM, keyword search liability and the recent FTC affiliate marketing rules to identify how audience members can ensure that their campaigns produce results, not liabilities.

Practical Solutions To Internet Marketing Legal Compliance
These leaders of the Legal Compliance Industry will offer you practical solutions you can implement daily into your business model creating a total compliance package.

Video Innovation in Affiliate Marketing
Websites without video will go the way of the dinosaur. More video content means a wider long-tail. There is a wealth of opportunity for affiliate marketers to use video in innovative ways.

The videos of sessions from Affiliate Summit should be available in a couple weeks, and they will be streamed online for free.

Thanks Shawn!

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