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	<title>Comments on: One More Day Until The End Of ISBN</title>
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	<link>http://www.revenews.com/search-engine-marketing/one-more-day-until-the-end-of-isbn/</link>
	<description>Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing</description>
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		<title>By: Shawn Collins</title>
		<link>http://www.revenews.com/search-engine-marketing/one-more-day-until-the-end-of-isbn/#comment-2945</link>
		<dc:creator>Shawn Collins</dc:creator>
		<pubDate>Tue, 09 Jan 2007 09:59:04 +0000</pubDate>
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		<description>For anybody looking to upgrade to the new standard, there is a service at &lt;a href=&quot;https://commerce.bowker.com/BarCode/order.asp&quot; rel=&quot;nofollow&quot;&gt;https://commerce.bowker.com/BarCode/order.asp&lt;/a&gt; that will create the new barcode (as a TIFF) for you for $25. </description>
		<content:encoded><![CDATA[<p>For anybody looking to upgrade to the new standard, there is a service at <a href="https://commerce.bowker.com/BarCode/order.asp" rel="nofollow">https://commerce.bowker.com/BarCode/order.asp</a> that will create the new barcode (as a TIFF) for you for $25.</p>
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		<title>By: carsten cumbrowski</title>
		<link>http://www.revenews.com/search-engine-marketing/one-more-day-until-the-end-of-isbn/#comment-2944</link>
		<dc:creator>carsten cumbrowski</dc:creator>
		<pubDate>Mon, 01 Jan 2007 01:07:34 +0000</pubDate>
		<guid isPermaLink="false">http://revenews.contentrobot.com/?p=577#comment-2944</guid>
		<description>For ISBN was also a very practical reason for this move. They are running out of numbers and had to do something anyway. The decision to solve this via the adaptation of the international EAN system was IMO a good one. A Global UPC, SKU, EAN or whatever you want to call a unique product identifier is benefitial for everybody who is conducting global commerce. </description>
		<content:encoded><![CDATA[<p>For ISBN was also a very practical reason for this move. They are running out of numbers and had to do something anyway. The decision to solve this via the adaptation of the international EAN system was IMO a good one. A Global UPC, SKU, EAN or whatever you want to call a unique product identifier is benefitial for everybody who is conducting global commerce.</p>
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		<title>By: Sam Gladstone</title>
		<link>http://www.revenews.com/search-engine-marketing/one-more-day-until-the-end-of-isbn/#comment-2943</link>
		<dc:creator>Sam Gladstone</dc:creator>
		<pubDate>Sun, 31 Dec 2006 21:24:06 +0000</pubDate>
		<guid isPermaLink="false">http://revenews.contentrobot.com/?p=577#comment-2943</guid>
		<description>This is being done to harmonize on a single numbering system referred to as &quot;GTIN&quot;. 
&lt;a href=&quot;http://en.wikipedia.org/wiki/Global_Trade_Item_Number&quot; rel=&quot;nofollow&quot;&gt;&lt;a href=&quot;http://en.wikipedia.org/wiki/Global_Trade_Item_Number&quot; rel=&quot;nofollow&quot;&gt;http://en.wikipedia.org/wiki/Global_Trade_Item_Nu...&lt;/a&gt;&lt;/a&gt; 
 
The eventual goal is to go to a GTIN-14 based number system. 
I believe this is a good thing as a lot of disparate numering systems are being merged into one. On the affiliate front, this might one day allow for harmonized searching in affiliate databases for prices and availability. 
Amazon, which currently uses their own skew (ASIN) does offer a UPC to ASIN function.  FYI, the current UPC numbering system (UPC-A) is the EAN-13 system with an assumed first digit of 0 (North America and Canada).  This is merge into the EAN system in a couple of years.&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p>This is being done to harmonize on a single numbering system referred to as &quot;GTIN&quot;.<br />
<a href="http://en.wikipedia.org/wiki/Global_Trade_Item_Number" rel="nofollow"></a><a href="http://en.wikipedia.org/wiki/Global_Trade_Item_Number" rel="nofollow">http://en.wikipedia.org/wiki/Global_Trade_Item_Nu&#8230;</a> </p>
<p>The eventual goal is to go to a GTIN-14 based number system.<br />
I believe this is a good thing as a lot of disparate numering systems are being merged into one. On the affiliate front, this might one day allow for harmonized searching in affiliate databases for prices and availability.<br />
Amazon, which currently uses their own skew (ASIN) does offer a UPC to ASIN function.  FYI, the current UPC numbering system (UPC-A) is the EAN-13 system with an assumed first digit of 0 (North America and Canada).  This is merge into the EAN system in a couple of years.</p>
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	<item>
		<title>By: Wayne Porter</title>
		<link>http://www.revenews.com/search-engine-marketing/one-more-day-until-the-end-of-isbn/#comment-2942</link>
		<dc:creator>Wayne Porter</dc:creator>
		<pubDate>Sun, 31 Dec 2006 12:58:50 +0000</pubDate>
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		<description>Carsten, 
 
I am a book hound and missed it. Thanks for the news...my question is WHY? </description>
		<content:encoded><![CDATA[<p>Carsten, </p>
<p>I am a book hound and missed it. Thanks for the news&#8230;my question is WHY?</p>
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		<title>By: Heather Paulson</title>
		<link>http://www.revenews.com/search-engine-marketing/one-more-day-until-the-end-of-isbn/#comment-2941</link>
		<dc:creator>Heather Paulson</dc:creator>
		<pubDate>Sat, 30 Dec 2006 17:56:41 +0000</pubDate>
		<guid isPermaLink="false">http://revenews.contentrobot.com/?p=577#comment-2941</guid>
		<description>Great Article, well thought out thanks for the information! 
 
Heather Paulson </description>
		<content:encoded><![CDATA[<p>Great Article, well thought out thanks for the information! </p>
<p>Heather Paulson</p>
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