Comments on: Increase Your Ad Revenue By 20-90 Percent http://www.revenews.com/contextual-advertising/increase-your-ad-revenue-by-20-90-percent/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Wayne Smallman http://www.revenews.com/contextual-advertising/increase-your-ad-revenue-by-20-90-percent/#comment-3247 Wayne Smallman Wed, 19 Sep 2007 19:34:21 +0000 http://revenews.contentrobot.com/?p=645#comment-3247 It'll be interesting to see what PubMatic charge once they come out of beta phase. Certainly of interest to not only myself but potential clients who may be looking to make money out of their websites. It’ll be interesting to see what PubMatic charge once they come out of beta phase.

Certainly of interest to not only myself but potential clients who may be looking to make money out of their websites.

]]> By: Carsten Cumbrowski http://www.revenews.com/contextual-advertising/increase-your-ad-revenue-by-20-90-percent/#comment-3248 Carsten Cumbrowski Wed, 19 Sep 2007 16:02:44 +0000 http://revenews.contentrobot.com/?p=645#comment-3248 Indeed, that will be interesting to know. I would imagine a mixed pricing model starting with a low base fee and then charge on top of that a fee depending on volume and performance. They might even drop any base fee altogether and just go the volume and performance route. That would be the best, because it is a no risk for the publisher and win win situation if they do what they say they do, increase the bottom line by increasing the eCPM. Indeed, that will be interesting to know. I would imagine a mixed pricing model starting with a low base fee and then charge on top of that a fee depending on volume and performance. They might even drop any base fee altogether and just go the volume and performance route.

That would be the best, because it is a no risk for the publisher and win win situation if they do what they say they do, increase the bottom line by increasing the eCPM.

]]>