This is actually much harder than developing a real site where people come back to. You always depend on new and fresh traffic of new people to your site. You won’t get much direct traffic and also no inbound links. That means that you have to rely on search engines. Either organically or PPC (arbitrage).

Both of those areas are getting more and more scrutinized and harder to pull off, because search engines and advertisers don’t champion those kind of publishers. They will not go away and make this type of making money a thing of the past, especially with search engines profiting from it, but they have to keep it low profile enough to avoid to make users upset. This means that the space is pretty competitive and to be successful there on an ongoing basis is really tough.

It also moves into the realms of gray hat/black hat methods that must be applied in order to generate the necessary stream of traffic and I would give ill advice, if I would recommend to any newbie to go that route.

I would rather have 20 sites in order to find two winners instead of trying to pick a winner from the start.

I also learn things and can apply them to all of my sites. If this was a get rich quick thing, I would put all my eggs in one basket and try to make it work. Since this is a long-term business, I enjoy having a diversified portfolio of sites.

I’d have to agree and disagree at the same time with point #1. Its not always the case about “establishing trust.” Yes, if you start a blog about online marketing and fill it up with adsense and try to bring in traffic to establish them as readers, rss subscribers, then yes, you must establish trust and most importantly have good content.

NOW, if you want to throw up a site to try and make some quick cash and fool visitors, etc. adsense is the key, I wouldnt throw any affiliate offers up. PPC, pop-ups, etc. Depends what route you choose.

While my new website is still just getting started with virtually no visitors – it has already earned me a couple of dollars.

But still a long ways to go towards my website earnings goal.

I haven’t made any money yet – but I’m hoping that keeping all my links tightly bound to poop and philosophy will eventually pay my bill.

This indicates to me that they are spreading themselves too thin from the very beginning. Better to focus on one thing the right way. This isn’t a get rich quick scheme.