The value of brands diminishes during times of recession. People tend to be more focused and interested in value, properties, features and benefits of a product, meaning that buying decisions are more driven by logic than impulse or feeling.

Branding in…

This post is a book review of MarketingSherpa’s “B-to-B Lead Generation Handbook” 2008-2009 Edition.

Introduction and Disclaimer

I have been thinking about writing this post for some time now. It happens rarely that I feel the urge to pitch a product and…

The discussion at Brad Waller’s post “Reason #4837 Why This Industry Needs an Association” from Friday about the Hydra Network/Vista Print incident and publication of the incident at MediaPost.com sparked two separate discussions that were not exactly related to the subject…

I wrote a post after Affiliate Summit West 2008 with information and links to the numerous educational session videos, audio and slides for the past affiliate summit.

The videos for Affiliate Summit East 2008 in Boston are out, so I thought…

I mentioned to several people at Blog World Expo in Las Vegas, the story of what happened to me to illustrate that the social media space is still the unknown frontier for most people out there.

The folks, who are working…

[youtube]http://www.youtube.com/watch?v=Kl_7xfbDc9E[/youtube]

Here are some first expressions from before BlogWorldExpo, where I am currently at. I also talk about overdoing attending conferences and business cards again. I don’t suggest, like Shawn did once in one of his videos, to have new…

Somebody contacted me recently with some very specific questions about affiliate product data feeds.

“I have an Affiliate company with 1 other person and right now we have a little over 1000 SEO-based sites. We want to add product data…

This post is about marketing, online and offline marketing and relevant for business-to-business (B2B) and business-to-consumers (B2C) as well. It also relates to affiliate marketing, specifically affiliate recruitment. It is more for affiliate managers and advertisers, but affiliates might also…

I walked out the Performance Marketing Alliance (PMA) Q&A session at Affiliate Summit East 2008 in Boston, MA just a few hours ago, full of frustration and a bit of anger. I had to calm myself down first before I started writing…

Jeff Molander wrote a post for the new blog of the Advaliant affiliate network that is pure dynamite.

I agree with Jeff on many points, including the lack of innovation in the industry during the past five years. Why was there not…