Future of Affiliate Marketing

Affiliate marketing can be traditionally defined as a subset of performance marketing where a standard set of terms are offered to group of partners who then drive traffic to the merchant via any marketing channel that falls within the merchant’s terms and conditions.

Here’s where we’re going…

More one-on-one deals, which turns an affilate relationship into a bus-dev relationship

Higher standards for affiliate partnership: A smaller number of affiliates means the channel is easier to manage. However it also results in lowered revenue from the affiliate marketing channel. Some companies could eliminate this marketing channel b/c it can be argued that it would be more cost-effective to allocate resources working on larger bus-dev deals.

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