5 Tools for Your Pinterest Business Account
Pinterest is the fastest growing social network on the web. Many companies have already hopped on the bandwagon with a Pinterest business account. And they are now reaping the benefits of the first social network that for once is all about products. The eCommerce world itself couldn’t come up with a more perfect and popular site to encourage people to buy.
If Pinterest is right for your business, there are a few tools you need to use to better manage your time and optimize your Pinterest strategy.
Pinterest Business Account
Of course, this had to be the first tool discussed because it’s part of the basics. Pinterest business accounts are still new and offer just the bare minimums of analytics. It will be even more beneficial in the long run as more tools are added. If you start early, you will also have the advantage of seeing your data over a longer period of time. This big picture will give you insights about what works on Pinterest business account for your specific company. The main data takeaways you can evaluate from your Pinterest business account include:
- Referral traffic
- Pin’s reach (repins)
- Pins from you website
PinReach is a free tool that analyzes the activity on your Pinterest business account and sitewide trends. The tool gives you a PinReach (PR) score to show how you rank compared to others. PinReach allows you to see who your most influential followers are. You can also view your most popular pins. Knowing what your audience enjoys repining is key to a successful strategy.
Pinterest is all about photos. PicMonkey offers a free editing and collage creation tool to glamorize your photos for Pinterest. If your pictures need a lot of work, consider upgrading for a small fee to access their entire photo editing effects library. PicMonkey is just one of many visual content creation tools on the web. Others include Quozio, PinWords, and Infogr.am. Even when you have the tools, it’s sometimes difficult to know what to post. This rehab center does an excellent job presenting their services in a visual and repin-friendly form on Pinterest.
Pinterest’s main audience is pinning between 8pm-11pm. Since Pinterest has a live feed, it’s important for your business to be posting when pinners are most active. Pingraphy allows you to schedule your pins so you don’t have to interrupt your dinner plans to work. Pingraphy offers a free trial before you sign up to pay for either the basic or premium plan.
If you have a large ecommerce website, PinAlerts is a must. This free online tool allows you to enter any website URL you are interested in tracking to see what images are repined. PinAlerts will notify you by email when pins appear on Pinterest that link back to the website you wanted to track. Companies can use this knowledge to find out what items on their site are most popular.
The sooner you begin tracking your Pinterest analytics the more valuable information you can collect by studying how others react to your pins. Pinterest is continually evolving. Keep an eye on other tools that are bound to pop up to help strengthen your Pinterest business strategy.
About Katie Elizabeth
Katie Elizabeth is a content coordinator and freelance blogger from Pennsylvania. She enjoys writing on a variety of topics, including marketing, social media, careers and technology. She’s also currently a graduate student in a communications program. When she’s not writing on her blog, BlogKick, or studying, she’s likely spending time with her dog, going to a concert or reading a book. Follow her on Twitter: @katiegelizabeth & Google+