Comments on: LeadsCon Recap http://www.revenews.com/internet-marketing/leadscon-recap/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: LeadsCon » Blog Archive » LeadsCon – What People Are Saying http://www.revenews.com/internet-marketing/leadscon-recap/#comment-37068 LeadsCon » Blog Archive » LeadsCon – What People Are Saying Fri, 13 Jan 2012 07:08:42 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-37068 [...] business.’” Written by Niki Scevak, founder of Homethinking and former Jupiter analyst. ReveNews – “..the content was very good and the speaker lineup was impressive.” Thanks to [...] [...] business.’” Written by Niki Scevak, founder of Homethinking and former Jupiter analyst. ReveNews – “..the content was very good and the speaker lineup was impressive.” Thanks to [...]

]]> By: LeadsCon: Internet Lead Market Up-close : Lead Marketwatch http://www.revenews.com/internet-marketing/leadscon-recap/#comment-11932 LeadsCon: Internet Lead Market Up-close : Lead Marketwatch Tue, 08 Apr 2008 15:59:17 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-11932 [...] ReveNews’ LeadsCon Recap [...] [...] ReveNews’ LeadsCon Recap [...]

]]> By: Brook Schaaf http://www.revenews.com/internet-marketing/leadscon-recap/#comment-11912 Brook Schaaf Mon, 07 Apr 2008 05:21:01 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-11912 Thanks for the comments everyone. Noel, I didn't mean the background comment as a criticism of you - as I recall, you started the panel off by asking for the history of affiliate marketing and tried at least one more time during the panel to solicit more such information. In my experience, this is not uncommon on panels because the panelists may talk about specific, high-level things without realizing their audience is missing a bigger picture. And it's hard to corral because the conversation keeps turning to new topics. Thanks for the comments everyone.

Noel, I didn’t mean the background comment as a criticism of you – as I recall, you started the panel off by asking for the history of affiliate marketing and tried at least one more time during the panel to solicit more such information.

In my experience, this is not uncommon on panels because the panelists may talk about specific, high-level things without realizing their audience is missing a bigger picture. And it’s hard to corral because the conversation keeps turning to new topics.

]]> By: Evan http://www.revenews.com/internet-marketing/leadscon-recap/#comment-11910 Evan Mon, 07 Apr 2008 02:59:22 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-11910 Thanks for the recap...Lead generation is very lucrative industry if you can truly geenrate quality leads and crappy leads... Thanks for the recap…Lead generation is very lucrative industry if you can truly geenrate quality leads and crappy leads…

]]> By: Wade Tonkin http://www.revenews.com/internet-marketing/leadscon-recap/#comment-11907 Wade Tonkin Sun, 06 Apr 2008 20:21:10 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-11907 Brook thanks for the update. We just signed 2 lead clients and I would have loved to have gone. Will definitely make a point to hit it next year. W Brook thanks for the update. We just signed 2 lead clients and I would have loved to have gone.

Will definitely make a point to hit it next year.

W

]]> By: Review of Lead Generation Conference Leadscon 2008 - Jay Weintraub http://www.revenews.com/internet-marketing/leadscon-recap/#comment-11905 Review of Lead Generation Conference Leadscon 2008 - Jay Weintraub Sun, 06 Apr 2008 14:08:40 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-11905 [...] on Jay Weintraub’s Leadscon which took place this week in Las Vegas.  Also, don’t miss Brook Schaaf’s take on the event.  Lee and I look forward to meeting YOU at the NEXT [...] [...] on Jay Weintraub’s Leadscon which took place this week in Las Vegas.  Also, don’t miss Brook Schaaf’s take on the event.  Lee and I look forward to meeting YOU at the NEXT [...]

]]> By: Pugsley http://www.revenews.com/internet-marketing/leadscon-recap/#comment-11906 Pugsley Sun, 06 Apr 2008 12:28:09 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-11906 I believe that lead generation is a growing and relatively new, especially getting full information, and will continue to grow as more people get involved in internet marketing. As in any industry, you have some bad guys who use this industry the wrong way, but for the most part I believe you will find good honest people getting involved in lead generation in the future and it will be a big business to benefit the whole industry. Pugsley I believe that lead generation is a growing and relatively new, especially getting full information, and will continue to grow as more people get involved in internet marketing.

As in any industry, you have some bad guys who use this industry the wrong way, but for the most part I believe you will find good honest people getting involved in lead generation in the future and it will be a big business to benefit the whole industry.

Pugsley

]]> By: peter bordes http://www.revenews.com/internet-marketing/leadscon-recap/#comment-11903 peter bordes Sun, 06 Apr 2008 06:42:59 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-11903 Noel that is a very good idea and we would also participate in this initiative. We should look at creating a collaborative community resource center around lead generation and affiliate marketing. I know the IAB is now looking to start something for this. i only wish it did not take so long , and wonder "why" it has. I worry that we will now swing to hard to the other side and over regulate. We need a healthy balance and need to have education and regulation come from within the community.We have very stringent internal mechanisms and only allow 30% of affiliates who contact us to join the network.We need to ensure the quality of our partners who are working together both from and advertiser and publisher perspective.I think this podcast says it all. Its about how integrity goes a long way in building long term relationships. <a href="http://www.relevantlyspeaking.com/rs/2007/11/30/rs-1-jay-moore-of-playphone.html" rel="nofollow">http://www.relevantlyspeaking.com/rs/2007/11/30/r...</a> Noel that is a very good idea and we would also participate in this initiative. We should look at creating a collaborative community resource center around lead generation and affiliate marketing. I know the IAB is now looking to start something for this. i only wish it did not take so long , and wonder "why" it has. I worry that we will now swing to hard to the other side and over regulate.

We need a healthy balance and need to have education and regulation come from within the community.We have very stringent internal mechanisms and only allow 30% of affiliates who contact us to join the network.We need to ensure the quality of our partners who are working together both from and advertiser and publisher perspective.I think this podcast says it all. Its about how integrity goes a long way in building long term relationships. http://www.relevantlyspeaking.com/rs/2007/11/30/r…

]]> By: Noel Collins http://www.revenews.com/internet-marketing/leadscon-recap/#comment-11899 Noel Collins Sun, 06 Apr 2008 01:40:35 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-11899 I want to say that it was a pleasure to participate in LeadsCon. Jay Weintraub pulled off a very fundamentally different conference on his very first try. In response to the comment that "A little background" would have helped, I was asked to speak/moderate as if speaking to an educated base. I really wanted to delve into the meat of the topic matter but found the majority of conversation revolved around "What is wrong" with affiliate marketing. Anyone who purchases and works an internet generated media lead needs full understanding of the complexities involved in generating this type of media. Perhaps we can forum and bridge the education gap with a series of white papers and webinars. I would be happy to prompt my firm to participate and want your feedback. Should we continue this push towards improving consumer experience, tap into the stream of potential borrowers in a more effective manner? What is the formula? I look to your continued feedback. Best Regards I want to say that it was a pleasure to participate in LeadsCon. Jay Weintraub pulled off a very fundamentally different conference on his very first try. In response to the comment that “A little background” would have helped, I was asked to speak/moderate as if speaking to an educated base. I really wanted to delve into the meat of the topic matter but found the majority of conversation revolved around “What is wrong” with affiliate marketing. Anyone who purchases and works an internet generated media lead needs full understanding of the complexities involved in generating this type of media. Perhaps we can forum and bridge the education gap with a series of white papers and webinars. I would be happy to prompt my firm to participate and want your feedback. Should we continue this push towards improving consumer experience, tap into the stream of potential borrowers in a more effective manner? What is the formula? I look to your continued feedback. Best Regards

]]> By: peter bordes http://www.revenews.com/internet-marketing/leadscon-recap/#comment-11897 peter bordes Sat, 05 Apr 2008 11:52:33 +0000 http://www.revenews.com/brookschaaf/leadscon-recap/#comment-11897 Brook Thank you for the update. It sounds like the sessions were very well done topic wise and its good to see our community becoming proactive around important issues. I am happy to see our Advaliant team asking the audience to participate with feed back. To often panels speak at the audience. Not with the audience, and don't engage them and ask them to participate in shaping the direction of the discussion. Regarding the gentleman with the quaking voice. Yes he should not have spent 1 million on poor quality leads. But first we have too look at if he was educated about the lead gen process by his provider. Did they take the time to empower him to understand different methodologies and proper testing before generating the leads etc. Often the answer to that question is "no", and is why we need to step back further and look at how we work with and engage our partners.This is one of the main reasons affiliate marketing has a negative association with lead generation.Networks either did not take the time to understand clients needs and educate them. Or they did not want them to because they liked clients not knowing what they were buying (the black box)because if the did they would never be working with them in the first place. Or the network just plain old did not know what they were doing. ust-beliefs.html we need to start feeding, educating and self policing our markets so our clients/partners have great experiences.We should have a publicly published industry code of conduct similar to the belief system we publish as a company http://www.relevantlyspeaking.com/rs/2008/3/3/mediatrust-beiefs.html I look forward to attending the next conference. Peter Bordes CEO MediaTrust/Advaliant Brook
Thank you for the update. It sounds like the sessions were very well done topic wise and its good to see our community becoming proactive around important issues.

I am happy to see our Advaliant team asking the audience to participate with feed back. To often panels speak at the audience. Not with the audience, and don’t engage them and ask them to participate in shaping the direction of the discussion.

Regarding the gentleman with the quaking voice. Yes he should not have spent 1 million on poor quality leads. But first we have too look at if he was educated about the lead gen process by his provider. Did they take the time to empower him to understand different methodologies and proper testing before generating the leads etc.

Often the answer to that question is “no”, and is why we need to step back further and look at how we work with and engage our partners.This is one of the main reasons affiliate marketing has a negative association with lead generation.Networks either did not take the time to understand clients needs and educate them. Or they did not want them to because they liked clients not knowing what they were buying (the black box)because if the did they would never be working with them in the first place. Or the network just plain old did not know what they were doing. ust-beliefs.html

we need to start feeding, educating and self policing our markets so our clients/partners have great experiences.We should have a publicly published industry code of conduct similar to the belief system we publish as a company http://www.relevantlyspeaking.com/rs/2008/3/3/mediatrust-beiefs.html

I look forward to attending the next conference.

Peter Bordes
CEO
MediaTrust/Advaliant

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