Comments on: Calacanis Kerfuffle http://www.revenews.com/online-marketing/calacanis-kerfuffle/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Pat Grady http://www.revenews.com/online-marketing/calacanis-kerfuffle/#comment-11485 Pat Grady Tue, 11 Mar 2008 15:11:02 +0000 http://www.revenews.com/brookschaaf/calacanis-kerfuffle/#comment-11485 Dagnabbit Brook, that dang word "kerfuffle" is still stuck in my head, for like 4 days now. Kudos to you for wordsmithing your way into my subconcious mind and staying there. Throw your mental thesaurus away dude, I'm not getting any work done... I feel so kerfuffled. :-) Dagnabbit Brook, that dang word “kerfuffle” is still stuck in my head, for like 4 days now. Kudos to you for wordsmithing your way into my subconcious mind and staying there. Throw your mental thesaurus away dude, I’m not getting any work done… I feel so kerfuffled. :-)

]]> By: Wayne Porter http://www.revenews.com/online-marketing/calacanis-kerfuffle/#comment-11331 Wayne Porter Fri, 07 Mar 2008 22:14:25 +0000 http://www.revenews.com/brookschaaf/calacanis-kerfuffle/#comment-11331 Affiliate marketing is changing- that is the point...Sam has been trying to drill it home, and I, and some others agree. A lot of industries are going to blur together Brook, and become needed competencies, and when they do consolidation happens. This is why Sam and I are pushing people to see Next-Gen marketing. (More Sam /hat tip ok- me if you count virtual worlds) If people don't get out of the mindset that the way it has been always will be... <shrugs> Change is coming fast. Embrace it! -wayne Affiliate marketing is changing- that is the point…Sam has been trying to drill it home, and I, and some others agree. A lot of industries are going to blur together Brook, and become needed competencies, and when they do consolidation happens.

This is why Sam and I are pushing people to see Next-Gen marketing. (More Sam /hat tip ok- me if you count virtual worlds) If people don't get out of the mindset that the way it has been always will be… <shrugs> Change is coming fast. Embrace it!

-wayne

]]> By: Brook Schaaf http://www.revenews.com/online-marketing/calacanis-kerfuffle/#comment-11329 Brook Schaaf Fri, 07 Mar 2008 21:16:43 +0000 http://www.revenews.com/brookschaaf/calacanis-kerfuffle/#comment-11329 I dunno - the search engines only account for so much traffic. I'd say no one wields the "power". Who are the influencers, though? And what are their beliefs? Several past efforts have fallen apart. By this point the industry is probably large enough to work together on some uncontroversial (for us) points. The question then is if it's worth the effort. I dunno – the search engines only account for so much traffic. I'd say no one wields the "power". Who are the influencers, though? And what are their beliefs?

Several past efforts have fallen apart. By this point the industry is probably large enough to work together on some uncontroversial (for us) points.

The question then is if it's worth the effort.

]]> By: Wayne Porter http://www.revenews.com/online-marketing/calacanis-kerfuffle/#comment-11324 Wayne Porter Fri, 07 Mar 2008 18:04:03 +0000 http://www.revenews.com/brookschaaf/calacanis-kerfuffle/#comment-11324 As for an agency to "evangelize" or "combat faulty perceptions". AU- Affiliate Union....was there too- eons ago Brook. We did get a great working document on contracts, but once (and I hated the name "union") the name was voted in then people were unhappy over dollars, self-interests, etc. Affiliates have KNOWN the problems, they HAVE tried to fix them...who wields the power? -wayne As for an agency to "evangelize" or "combat faulty perceptions". AU- Affiliate Union….was there too- eons ago Brook. We did get a great working document on contracts, but once (and I hated the name "union") the name was voted in then people were unhappy over dollars, self-interests, etc.

Affiliates have KNOWN the problems, they HAVE tried to fix them…who wields the power?

-wayne

]]> By: Wayne Porter http://www.revenews.com/online-marketing/calacanis-kerfuffle/#comment-11319 Wayne Porter Fri, 07 Mar 2008 17:35:52 +0000 http://www.revenews.com/brookschaaf/calacanis-kerfuffle/#comment-11319 That pseudo-agency has been "spyware and scumware" hunters. I don't mean complainers- I mean the people that most here have no idea "marketers" exist beyond to pollute...I have went as far as to try to educate *them*, but as far as they are concerned- "Wayne there isn't enough good to save!" I don't feel that way- I see many good things. However, I don't feel it can be self policed. Like Sam's latest podcast at AffiliateFortuneCookies.com (yes btw any ads I had there- I paid for and revenews will bite the hands that feeds sometimes- and that is good- that is cheap consulting.) WHY aren't networks stepping up and either a) sponsoring b) joining the conversation or c) both? (Don't look for RN to engage you for sponsorships- were stressed thing as it is- reach out.) Anyway, Brook mentions Usenet tragedy (which btw is still useful) that old Tragedy of the Commons.... "The Tragedy of the Commons is a type of social trap, often economic, that involves a conflict over finite resources between individual interests and the common good. The term derives originally from a comparison noticed by William Forster Lloyd with medieval village land holding in his 1833 book on population.[1] It was then popularized and extended by Garrett Hardin in his 1968 Science essay "The Tragedy of the Commons."[2] However, the theory itself is as old as Thucydides[3] and Aristotle.[4]" Heck here it is... <a href="http://en.wikipedia.org/wiki/Tragedy_of_the_commons" rel="nofollow">http://en.wikipedia.org/wiki/Tragedy_of_the_commo...</a> Sam I challenge you (me) (others) to have a weekly or twice weekly post or stream (twitter account) covering some of the things we need to know or that will enrich us. A concept, A word...educate... Remember, not all of us stayed in school... ;) Yes I was listening. I also think smaller publishers, those without adbudgets (and I don't like the hearts) might be willing to ante up for that...I have some thoughts Sam. :) best, Wayne PS A caveat for readers- Revenews, as the old guy who has been around since the puke green BG and before, is going way beyond "affiliate marketing". Get behind it. That pseudo-agency has been "spyware and scumware" hunters. I don't mean complainers- I mean the people that most here have no idea "marketers" exist beyond to pollute…I have went as far as to try to educate *them*, but as far as they are concerned- "Wayne there isn't enough good to save!"

I don't feel that way- I see many good things. However, I don't feel it can be self policed. Like Sam's latest podcast at AffiliateFortuneCookies.com (yes btw any ads I had there- I paid for and revenews will bite the hands that feeds sometimes- and that is good- that is cheap consulting.)

WHY aren't networks stepping up and either a) sponsoring b) joining the conversation or c) both? (Don't look for RN to engage you for sponsorships- were stressed thing as it is- reach out.)

Anyway, Brook mentions Usenet tragedy (which btw is still useful) that old Tragedy of the Commons….

"The Tragedy of the Commons is a type of social trap, often economic, that involves a conflict over finite resources between individual interests and the common good. The term derives originally from a comparison noticed by William Forster Lloyd with medieval village land holding in his 1833 book on population.[1] It was then popularized and extended by Garrett Hardin in his 1968 Science essay "The Tragedy of the Commons."[2] However, the theory itself is as old as Thucydides[3] and Aristotle.[4]"

Heck here it is…

http://en.wikipedia.org/wiki/Tragedy_of_the_commo…

Sam I challenge you (me) (others) to have a weekly or twice weekly post or stream (twitter account) covering some of the things we need to know or that will enrich us. A concept, A word…educate…

Remember, not all of us stayed in school… ;)

Yes I was listening. I also think smaller publishers, those without adbudgets (and I don't like the hearts) might be willing to ante up for that…I have some thoughts Sam. :)

best,

Wayne

PS A caveat for readers- Revenews, as the old guy who has been around since the puke green BG and before, is going way beyond "affiliate marketing". Get behind it.

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