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Brook Schaaf

A New Industry Association?

I had a great call with Rebecca Madigan - formerly with Commission Junction, now with AffiliateClassroom - earlier today. We talked about an industry group dedicated to promoting affiliate marketing.

Over the years there has been a lot of talk…

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Happy (Belated) 30th, Spam!

One news list that I am on with another ReveNews blogger had a message today that I thought was fairly interesting - Spam is 30 years old. The first spam message was sent on May 3rd, 1978, according to this…

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1 Comment | Filed under: Online Marketing

LeadsCon Recap

One of our team members, Kevin Paine, and I flew out from Los Angeles yesterday to attend LeadsCon, a conference about online lead generation. The conference was organized by Jay Weintraub, former employee at Oversee.net and current writer for Digital Moses.…

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Calacanis Kerfuffle

We asked to be poked in the eye. We got poked in the eye. Some of us cried out in anger. Some of us said thank you.

I did not attend the Jason Calacanis keynote, though I wanted to. After the show,…

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5 Comments | Filed under: Online Marketing

Yahoo! Search Marketing Becomes More Publisher Friendly

This came through the CJ wire just recently and it’s the first I’ve heard:

After more than six months in the making and much customer feedback and testing, we are pleased to announce that Yahoo! Search Marketing (YSM) has recently…

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3 Comments | Filed under: Online Marketing

Google to Promote Its “Knol” as Wikipedia Competitor

This was news to me when I read it at the Time Online. The gist of the article, as I understand it, is that Google will solicit content article writers who can share in advertising earnings. This knowledge database will…

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4 Comments | Filed under: Online Marketing

Facebook Shopping Application Roundup

There has been a lot of buzz this year with regards to Facebook Applications. Several people in the affiliate space have developed fun applications - Affiliate Summit Badware Protection and Udrink by Brian Littleton; Costume Party by Scott Jangro; and statustalker by David Lewis…

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4 Comments | Filed under: Online Marketing

New York’s Spitzer Moves to Leverage Affiliates as Tax Nexus

As reported in the New York Sun today, New York’s Governor Spitzer is looking to charge online merchants sales tax for orders sent to New York.

When it comes to charging sales tax, e-retailers have been held to the same old…

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2 Comments | Filed under: Online Marketing

Security/Privacy Hole in Google Presentations Closed

Nathan Weinberg at InsideGoogle (part of the Blog News Channel) made an interesting post about a security hole (privacy hole) in Google Presentations that Google closed. In brief, Google revealed to the web site owners the email addresses of registered Google…

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Reflections on CJU

Commission Junction University 2007 ended at 2 PM yesterday. It was my seventh event in eight years. It was an excellent event, as always.

A lot of people get into town on Saturday night for some Santa Barbara fun. The…

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11 Comments | Filed under: Online Marketing