Linkshare Expands Data Reporting

In a press release today, LinkShare announced the beta launch of an improved data reporting system for their clients called “Synergy Analytics”. LinkShare’s Cheryl Ho reports that new tool will be available as no-cost value add for their merchant partners (potentially beginning tommorrow), and their plans are to eventually roll out the tool for their affiliates and as a “standalone online marketing analytics application” for affiliate, search and email marketing campaigns. “We anticipate that the product will be in beta for a few months and that it will be released to affiliates once the beta period on the merchant side ends,” Cheryl reported. I’d love to hear from any LinkShare merchants who explore the new tool when it comes out.

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