Defining Syndication

A number of simultaneous trends are developing online that can be generally lumped under the category of “syndication”. Merchants are syndicating data feeds of products to affiliates, resellers are XMLing orders to fulfillment houses, publishers are syndicating and aggregating content via RSS, and pay per click ad networks are even customizing those feeds to each page’s content or the performance of ad. Websites are becoming far less static, and partners in all kinds of media transactions are looking to systematic ways to present each other’s more recent data, a trend driving every revenue and content transaction online.

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