Comments on: The Banner is Dead

By: TrishaLyn

TrishaLyn — Mon, 04 May 2009 05:54:46 +0000

[...] ad in online marketing. Brad Waller and Peter Figueredo both discussed it over at ReveNews: The Banner is Dead by Brad Waller and Is Display Advertising Worthwhile in a Down Economy? by Peter [...]

By: The Banner is Dead! Long Live the Banner! « Karen McGrane

The Banner is Dead! Long Live the Banner! « Karen McGrane — Sun, 15 Mar 2009 17:50:57 +0000

[...] The Banner is Dead | ReveNews. [...]

By: eric frenchman

eric frenchman — Tue, 02 Dec 2008 02:58:53 +0000

Thanks for the link love and well written article.

Eric

By: Jason Geater

Jason Geater — Wed, 26 Nov 2008 04:12:46 +0000

Banners, billboards, non-DM TV, etc. have been, and will always be around until the end of time. Different advertisers have different goals, and CPA does not fit all.

Plus, how do you begin to measure the brand equity premium that companies like Mercedes-Benz, Louis Vuitton, Apple, etc. created through mass-media, broadcast advertising?

If you are Rolex sponsoring F1 timing (or Omega with the Olympics) – how do you measure that impact? Certainly, that medium of advertising isn’t worthless and impossible to “measure” accurately.

In regards to SEM – without awareness of a product/service/brand, you’ll have no one searching for it. If you have no one searching for it, you can’t measure it.

Non-CPA advertising will always exist in one form or another.