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Microsoft Pulls the Trigger - Takes Out Aquantive for $6 Billion
May 18th, 2007 by Brad Waller
Not to be left at the altar again, Microsoft took the plunge and announced they will buy online agency/technology provider Aquantive. Aquantive is best known as the producer of the Atlas Media Console and Drive PM tools for advertisers and publishers, and also owner of interactive ad agency Avenue A/Razorfish. Microsoft is paying an impressive 85% premium of $66.50 per share for Aquantive, which closed Thursday at $35.87 per share.
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