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Is Anyone Going to Die?

April 15th, 2008 by Brad Waller

I’m here at ad:tech at the keynote by Jeff Hayzlett, CMO of Eastman Kodak where he related great stories about what he has been doing. He is an entertaining speaker and does a good job of telling a story. One of his points related to a few rules he gave his team when he arrived at Kodak. He wanted the team to come up with new ideas and gave them a few rules to govern their ideas. Number one: is anyone going to die? If not, go to the next step.