ReveNews
Frankly My Ze, I Don’t Give a Dance
Ze Frank gave a very entertaining keynote address, taking the first half hour to get us into the mood before going into how he got into the Internet.
Based on his experience flying and observing the oddities of imparting information through safety cards. With examples of humorous graphics and what might make you feel better, he went into the example of the narrative and how this can relate to what we are doing today.
His claim to fame being a party invitation with him doping bad dances that became an instant global hit when sent around by friends, he started creating more oddball projects. Many were driven by audience requests. He soon learned that getting the audience to do the work for you. He got lots of penises.
He even used the example of Classifieds as an example of user generated content (web 2.0), which he calls Crapucopia where “there’s so much more CRAP being made.” Of course, if you change perspective this can turn into “there’s so much crap being MADE.”
We now have a culture where everyone is an author and they understand how things are made, which puts them into the marketing conversation. So what do you do? Ignore them (Kryptonite locks)? Control the conversation (Chevy Apprentice site)? Shut them down (Friendster problems)? Then again, you could cultivate the conversation.
So, what does everyone else think?
first!
Holy crap, funny. Nice work.
I’m referring to the comment above. Makes sense if you saw the keynote.
Love the blog title!