Comments on: buy.at Bought by AOL http://www.revenews.com/affiliate-marketing/buyat-bought-by-aol/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jim Lillig http://www.revenews.com/affiliate-marketing/buyat-bought-by-aol/#comment-10732 Jim Lillig Thu, 07 Feb 2008 07:35:37 +0000 http://revenews.contentrobot.com/?p=2785#comment-10732 With Buy.at, Advertising.com (AOL) acquires technology in addition to relationships with top UK and US publishers. But any CPA network can supply relationships. It is the value adds that make the difference in whether the Network can amass technology assets execute an exit strategy with advertising companies and agencies that have gaps in their coverage. Buy.at has <a href="https://users.buy.at/region/us/technology.php?page=tech" rel="nofollow"> invested heavily in technology assets</a> and thus has proven value as an acquisition. There are so many CPA Networks out there and many are trying to build platforms, tracking technologies and useful merchant side add ons and widgets. Those that succeed in my opinion will be targets for acquisition. Those networks that don't will either have to <a href="http://www.jimlillig.com" rel="nofollow">polarize to a vertical</a> or verticals, or fade away as their publisher base finds other networks with similar offers/payouts and better features and functionality. With Buy.at, Advertising.com (AOL) acquires technology in addition to relationships with top UK and US publishers. But any CPA network can supply relationships. It is the value adds that make the difference in whether the Network can amass technology assets execute an exit strategy with advertising companies and agencies that have gaps in their coverage.

Buy.at has invested heavily in technology assets and thus has proven value as an acquisition. There are so many CPA Networks out there and many are trying to build platforms, tracking technologies and useful merchant side add ons and widgets. Those that succeed in my opinion will be targets for acquisition. Those networks that don't will either have to polarize to a vertical or verticals, or fade away as their publisher base finds other networks with similar offers/payouts and better features and functionality.

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