Media Guard - Blocks Bad Ad Viruses, Trojans, and ActiveX

Right Media today announced the release of their new Media Guard system which will prevent harmful applications from being spread through online advertising.

From their press release:

Media Guard was designed to block advertisements that contain viruses, trojans, initiation of Active X and exit pop-ups. During its initial test phase in July 2006, Media Guard scanned over 50,000 creatives 5 million times worldwide and discovered 17 different types of hidden viruses. To add an extra measure of protection and control for publishers, a manual review applies uniform standards to creatives by using over 160 attributes and classifications arranged categorically.

This is a great development, but it does seem as if their press release gets one thing wrong.

The subhead for the release says:

Media Guard System Addresses Long-Standing Industry Need to Protect Publishers from Ads Containing Inappropriate and Harmful Content

While this is all well and good, whoever said that publishers need protection? Maybe because they are a network they missed the real beneficiary - the public!

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