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Brad Waller

Net Neutrality Not Neutered

Just because we have a new administration that has been more supportive of Net Neutrality does not mean that the battles are over or that we need to stop paying attention.  The Telco shills are still at it, trying to…

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The Banner is Dead

Over the last week I was part of a spirited private debate about the death of banners and display advertising. Peter Figueredo even posted on this subject while I was composing this. It was all sparked by Procter & Gamble’s GM…

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Federal Bill Introduced to Address Affiliate Tax

Melanie Seery (NYAffiliateVoice) just reported that S. 3670 has been introduced to the US Senate by Mr. Jim Bunning, a Senator from Kentucky. Now that this is a Federal level issue, contact your Senator to let them know the issues behind…

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Reason #4837 Why This Industry Needs an Association

I saw this headline today at MediaPost: “Report: Affiliate Marketers Use Adware Deceptively.”Great, yet another headline that paint the entire industry with a broad brush. Anyone not part of this industry will see the headline and confirm their misguided notions…

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Cockroaches Will Be Around Long After Agencies

Guy Kawasaki’s keynote at CJU was preceded by an introduction where we were reminded of Ogilvy’s reference to cockroaches in a previous keynote. The headline above was guys thoughts on the introduction. Guy let us all know in advance that…

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Day of Detachment

Holy hell what a day! For those of you who don’t follow me on Twitter (@bradwaller), today was a day to forget. My plan was simple: drop my daughter off at school and head off to Santa Barbara for CJU…

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Holy Scam Batman! The Ghost Sees Through Zango

Chris Boyd (aka Paperghost) reported last week on his Spyware Guide blog about a dodgy offer for a “Free Online Batman Game” that in reality installed Zango and a crappy demo version of an ancient game that you could have downloaded…

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Affiliate Marketing: The Shirt Off My Back

Here I am at the end of day two of AffiliateSummit East 2008, back in Boston after quite a number of years and the keynote is not even for another eight hours. Yes, the show really does start two days…

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Coalitions Formed to Fight NebuAd

As more people learn about the tactics of NebuAd, more groups come out against them and they are organizing. ClickZ is reporting that six advocacy groups have formed a loose coalition to fight NebuAd. The groups so far are: Electronic Privacy…

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Deep Packet Injection = Trademark Infringement

It’s taken me a few days to get to this one, but I read the blog of New York Law School Associate Professor James Grimmelmann where he analyzes the NebuAd controversy. In his analysis, he comes up with a fascinating point…

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