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24/7 Real Media Acquired by WPP for $650 Million
May 17th, 2007 by Brad Waller
London-based WPP Group announced today that they had agreed to acquire 24/7 Real Media for $11.75 a share. Last month after the Google/Doubleclick deal there was speculation that Microsoft would then go after 24/7. Did Microsoft lose again, or did they fall asleep at the wheel and not go after the largest available ad serving business that also has a great search marketing arm?
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