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2006 Online Ad Spend: $17 Billion
May 23rd, 2007 by Brad Waller
The IAB just released updated numbers for 2006 that shows that online ad spending was slightly higher than estimated and reached $16.9 Billion. Performance deals were the biggest winner with an increase to 47% of market share, up from 41% the year before. Impression based ads were up slightly, and the biggest loser was hybrid deals, dropping from 14% to 5% of the market.
Some good news for “the rest of us” was that the ad spend was slightly less concentrated on the top few sites. Search, display, classifieds, and lead generation all saw decent growth, and interestingly, sponsorships and slotting fees saw dramatic drops in actual money spent as well as market share. In fact, slotting fees went to zero.
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