DuPont sponsors Jeff Gordon’s Nascar, but have you seen their new science video content? Ford is a perennial super bowl advertiser, but they also produce the Ford Bold Moves campaign.

These are just two examples of traditional advertisers blurring the lines between…

Let’s step back for a minute and take a look at RSS. When we look at the core of RSS, what does it really do? The answer to this question is simple…RSS moves content.

RSS is not only about getting…

The proliferation of mediums such as blogs and RSS feeds has resulted in many brand-name advertisers allocating more money to new media advertising budgets. While ad spends are still not as large for new media as for traditional media, there…

This is the second in a three part series on RSS marketing and advertising which try to show RSS strategies in the context of a real-life case study. The first part focused on advertising strategies and used PriceRunner as the example. The second part will discuss strategies

This is the first in a new three part series about RSS advertising and marketing. In each article, I’ll take a look at RSS marketing from a different perspective - the first is advertising, the second publishing, and finally, I’ll talk about using RSS as a direct marketing vehicle. Each article will be in the context of a real-life case study and give some takeaway advice to help you start or improve your RSS marketing strategies.

Advertising in RSS feeds offers

A recent study from the Nielsen Norman Group has got me about as confused as a woodpecker in a concrete forest. Now, I haven’t yet seen the whole study, but I’ve read the press release, the executive summary, and a whole…

Today, I gave the new Google Trends project a test drive. Of course, couldn’t resist to see how “RSS” ranks. The results show the Czech Republic is the leading country searching for RSS. Great tool from Google.

I have been watching the discussion between Scoble and Duncan at the Blogging Herald about whether full-text vs. summary-text feeds and whether or not ads in feeds suck. They both make good arguments.

Knowing a little something about RSS analytics and advertising…

This is the third in a three part series covering “How to Buy RSS Advertising.” In Part I, we set the stage and explained the basics of RSS and RSS advertising. Part II, included a smart RSS advertising media plan, including creative development. Part III, we dig into targeting techniques.

Chris Pirillo has been talking about the death of email for a number of years. In May 2004 I talked about the rising cost of email. Marketing email is definitely getting harder to send and the cost is rising.

A new line…