1) Affiliates mean those involved in any of the following and or a combo: CPA/CPL, CPC/PPC, Email, and last but far from least CPM (which is really CPA! in a significant number of Campaigns) For better or worse It's all of these from a regulatory standpoint and although YOU may not work in CPM (for example) it seems to me that you should pay VERY carefull attention to any regulatory action and or pending issues. NO ONE and or NO type of site is immune downstream.

2) Bolded by me and directly from the FTC:

"Although the number of companies advertising online-and the number of consumers

shopping online-are soaring, fraud and deception may dampen consumer confidence in the e-marketplace. But cyberspace is not without boundaries, and fraud and deception are unlawful no matter what the medium. The FTC has enforced and will continue enforcing its consumer protection laws online to ensure that products and services are described truthfully in online ads and that consumers get what they pay for. These activities benefit consumers as well as sellers, who expect and deserve a fair marketplace.

From the following page which also contains tons of juicy thoughts that have the potential to effect every single person involved in the Affiliate/Merchant/Network space:

http://www.ftc.gov/bcp/conline/pubs/buspubs/dotco…

1) Affiliates mean those involved in any of the following and or a combo: CPA/CPL, CPC/PPC, Email, and last but far from least CPM (which is really CPA! in a significant number of Campaigns) For better or worse It's all of these from a regulatory standpoint and although YOU may not work in CPM (for example) it seems to me that you should pay VERY carefull attention to any regulatory action and or pending issues. NO ONE and or NO type of site is immune downstream.

2) Bolded by me and directly from the FTC:

"Although the number of companies advertising online-and the number of consumers
shopping online-are soaring, fraud and deception may dampen consumer confidence in the e-marketplace. But cyberspace is not without boundaries, and fraud and deception are unlawful no matter what the medium. The FTC has enforced and will continue enforcing its consumer protection laws online to ensure that products and services are described truthfully in online ads and that consumers get what they pay for. These activities benefit consumers as well as sellers, who expect and deserve a fair marketplace.

From the following page which also contains tons of juicy thoughts that have the potential to effect every single person involved in the Affiliate/Merchant/Network space:

http://www.ftc.gov/bcp/conline/pubs/buspubs/dotco…

I'm not talking about my business model or numbers in public and I would not expect anyone else to either.

What is public is we are five bar CJ publisher. I'll leave it at that.

Beth

If you work as an affiliate now- then tell us about it. Illuminate. If you can't give numbers- then illuminate in some other fashion.

How do you like the deal structures?

Do they seem fair?

-wayne

But I wrote this as an expert in the field. Feel free to challenge that.

Beth

No Shawn. I was merely laughing. I know it is unusual, but it happens at times. Then again I don't opine about things outside of my sphere of experience, e.g. lumberjack politics.

If Beth has acquired that POV- then by all means opine away!

I did not see you post either until I found out Jim used mine on it. What I wrote was not towards you or your point at all which is more than fair and accurate.

That said, what I don't understand about this whole thing is the big affiliates these days are

– Incentive sites
– Search sites
– loyalty sites
– coupon sites

For the most part, most of these will not be impacted by the FTC and so, most affiliates wont be touched by this.

Beth

Why dont you quote the full post in context, instead of taking the part that suits you.

Thanks,
Wayne