Comments on: PMA lays out its plan to stop California’s Amazon Tax http://www.revenews.com/affiliate-marketing/the-bad-afffiliate-legislation-and-what-you-can-do-to-stop-it-now/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Proposed Legislation Threatens Blogger Income - JuliePhineas.com http://www.revenews.com/affiliate-marketing/the-bad-afffiliate-legislation-and-what-you-can-do-to-stop-it-now/#comment-21135 Proposed Legislation Threatens Blogger Income - JuliePhineas.com Sat, 25 Apr 2009 07:07:47 +0000 http://www.revenews.com/?p=3373#comment-21135 [...] PMA lays out its plan to stop California’s Amazon Tax (revenews.com) [...] [...] PMA lays out its plan to stop California’s Amazon Tax (revenews.com) [...]

]]> By: Arguments Against CA’s New Sales Tax Bill Targeting Affilaite Marketers | R3R Internet Marketing & Consulting http://www.revenews.com/affiliate-marketing/the-bad-afffiliate-legislation-and-what-you-can-do-to-stop-it-now/#comment-20815 Arguments Against CA’s New Sales Tax Bill Targeting Affilaite Marketers | R3R Internet Marketing & Consulting Fri, 27 Mar 2009 18:31:03 +0000 http://www.revenews.com/?p=3373#comment-20815 [...] ReveNews [...] [...] ReveNews [...]

]]> By: Kurt H Lohse http://www.revenews.com/affiliate-marketing/the-bad-afffiliate-legislation-and-what-you-can-do-to-stop-it-now/#comment-20798 Kurt H Lohse Wed, 25 Mar 2009 18:40:44 +0000 http://www.revenews.com/?p=3373#comment-20798 I applaud the work that you, the PMA, and others are doing to help get actively involved. This law should not be passed because ultimately CA tax revenue will decrease as a result. I have 2 questions in general about this law, however: 1.) How are CPC marketing agreements not considered "compensation for generating an online lead that results in a sale" under this proposed law? Nearly every online retailer currently tracks clicks from a pretty big CA company (name rhymes with Moogle *cough* *cough*) and the other search engines directly down to sales and adjusts their CPC bid accordingly. So why is there CPC Loophole? 2.) If there is in fact a CPC Loophole, why can't the networks just offer Merchants and Publishers affected the option to convert their current links to a CPC compensation structure? I am sure the merchants and Networks could figure out what the appropriate CPC rate would be on a publisher by publisher basis and adjust for seasonal fluctuations. I know the law should be killed, but wouldn't this solve the problem if the law gets passed? I applaud the work that you, the PMA, and others are doing to help get actively involved. This law should not be passed because ultimately CA tax revenue will decrease as a result.

I have 2 questions in general about this law, however:

1.) How are CPC marketing agreements not considered "compensation for generating an online lead that results in a sale" under this proposed law?

Nearly every online retailer currently tracks clicks from a pretty big CA company (name rhymes with Moogle *cough* *cough*) and the other search engines directly down to sales and adjusts their CPC bid accordingly. So why is there CPC Loophole?

2.) If there is in fact a CPC Loophole, why can't the networks just offer Merchants and Publishers affected the option to convert their current links to a CPC compensation structure? I am sure the merchants and Networks could figure out what the appropriate CPC rate would be on a publisher by publisher basis and adjust for seasonal fluctuations.

I know the law should be killed, but wouldn't this solve the problem if the law gets passed?

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