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	<title>Comments on: PART 2 &#8211; Paradigm Shifting as Companies Grow:  Commandos, Infantrymen, and Policemen</title>
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	<link>http://www.revenews.com/bethkirsch/part-2-paradigm-shifting-as-companies-grow-commandos-infantrymen-and-policemen/</link>
	<description>Discussion of Online Advertising, CPA, SEO, Affiliate and Next Generation Marketing</description>
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		<title>By: Beth Kirsch</title>
		<link>http://www.revenews.com/bethkirsch/part-2-paradigm-shifting-as-companies-grow-commandos-infantrymen-and-policemen/comment-page-1/#comment-1335</link>
		<dc:creator>Beth Kirsch</dc:creator>
		<pubDate>Sun, 05 Nov 2006 18:47:28 +0000</pubDate>
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		<description>Sam,



Lol!  Freakin&#039; hippy I tell ya! ;-)  You know, when I was in DC lobbying for environmental groups, I hated the war metephors since I&#039;m as much of a blue stater as anyone.  But the thing of it is, the miltary understands how to focus and organize people to accomplish goals and defines roles in such a way, that one can create metaphors that people will understand. It&#039;s not a my favorite choice of a metaphor, but I could not come up with a better one to be honest that worked for all three phases.



I agree that the promise of Web 2.0 lets us embrace the true promise of affiliate marketing and I hope I get to work a little on this in this job.  However, here is where I get concerned on whether that promise of affiliate marketing will actually work in this new world.  Let me explain why.



If you have a community base of traffic, you really want sponsorships or CPM money. P4P money is not as profitable.  Look at blogs, they have a community of traffic and don&#039;t they embrace the core value we want as affilaites?  Blogs move away from CPA as soon as they can.  And who can blame them.



Web 2.0 will let us see if the true promise of affilaite marketing is really community based marketing I think and sometimes I think it is and sometimes, I think affiliate marketing is really just small direct marketing companies on the web.



As always thanks for the interesting conversation and the kind feedback on the blog.  I like writing these more interspective blogs, but I tend not to be able to force them; they just kinda happen when the muse inspires me and I have time.    Also, the nice thing about Riya is that Munjal will let me write these blog -- an advantage of being commando is I get to blog about work.  As a note, both LowerMyBills.com and Audible were truely great about me bloging, but I had more rules to follow.  Kudos for both being publicly traded companies that let me blog.



Cheers,



Beth










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		<content:encoded><![CDATA[<p>Sam,</p>
<p>Lol!  Freakin&#8217; hippy I tell ya! <img src='http://www.revenews.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   You know, when I was in DC lobbying for environmental groups, I hated the war metephors since I&#8217;m as much of a blue stater as anyone.  But the thing of it is, the miltary understands how to focus and organize people to accomplish goals and defines roles in such a way, that one can create metaphors that people will understand. It&#8217;s not a my favorite choice of a metaphor, but I could not come up with a better one to be honest that worked for all three phases.</p>
<p>I agree that the promise of Web 2.0 lets us embrace the true promise of affiliate marketing and I hope I get to work a little on this in this job.  However, here is where I get concerned on whether that promise of affiliate marketing will actually work in this new world.  Let me explain why.</p>
<p>If you have a community base of traffic, you really want sponsorships or CPM money. P4P money is not as profitable.  Look at blogs, they have a community of traffic and don&#8217;t they embrace the core value we want as affilaites?  Blogs move away from CPA as soon as they can.  And who can blame them.</p>
<p>Web 2.0 will let us see if the true promise of affilaite marketing is really community based marketing I think and sometimes I think it is and sometimes, I think affiliate marketing is really just small direct marketing companies on the web.</p>
<p>As always thanks for the interesting conversation and the kind feedback on the blog.  I like writing these more interspective blogs, but I tend not to be able to force them; they just kinda happen when the muse inspires me and I have time.    Also, the nice thing about Riya is that Munjal will let me write these blog &#8212; an advantage of being commando is I get to blog about work.  As a note, both LowerMyBills.com and Audible were truely great about me bloging, but I had more rules to follow.  Kudos for both being publicly traded companies that let me blog.</p>
<p>Cheers,</p>
<p>Beth</p>
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		<title>By: Carsten Cumbrowski</title>
		<link>http://www.revenews.com/bethkirsch/part-2-paradigm-shifting-as-companies-grow-commandos-infantrymen-and-policemen/comment-page-1/#comment-1333</link>
		<dc:creator>Carsten Cumbrowski</dc:creator>
		<pubDate>Sun, 05 Nov 2006 05:46:36 +0000</pubDate>
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		<description>Good metaphor, I love metaphors because they can help to make a paradigm or problem understandable and accessible to somebody who does not know about and understand the details of the thing you are talking about.

You don&#039;t need to say that you are not buttering your boss. People that know you know that you put your money where your mouth is. You either say something honestly or you don&#039;t say anything, if you can&#039;t say it honestly.


I was myself a policeman, infantryman and commando. I can live as a policeman and like a lot of aspects of it, but I am better and happier as a commando. I suck as infantryman and hate it from my heart. This said, I want to be a commando until I drop dead or retire as policeman, in the case that I become a cripple during an attack on another beach. I would get shot as Infantryman for insubordination. :)

Good post (I read both as one because I do not mind long posts :) ).

Cheers,
Carsten
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		<content:encoded><![CDATA[<p>Good metaphor, I love metaphors because they can help to make a paradigm or problem understandable and accessible to somebody who does not know about and understand the details of the thing you are talking about.</p>
<p>You don&#8217;t need to say that you are not buttering your boss. People that know you know that you put your money where your mouth is. You either say something honestly or you don&#8217;t say anything, if you can&#8217;t say it honestly.</p>
<p>I was myself a policeman, infantryman and commando. I can live as a policeman and like a lot of aspects of it, but I am better and happier as a commando. I suck as infantryman and hate it from my heart. This said, I want to be a commando until I drop dead or retire as policeman, in the case that I become a cripple during an attack on another beach. I would get shot as Infantryman for insubordination. <img src='http://www.revenews.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Good post (I read both as one because I do not mind long posts <img src='http://www.revenews.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  ).</p>
<p>Cheers,<br />
Carsten</p>
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