SEO gives better ROI, still less than 10% of paid search marketing spend: MarketingSherpa

MarketingSherpa has released its Search Marketing Benchmark Guide for 2007, based on its recent survey of industry pros. Excerpts from the report can be found here .

Some of the highlights from the report (based on the excerpts):

- Spend on SEO is still less than 10% of the amount being spent on paid search, despite the fact that marketers seem to feel that SEO gives a better ROI

- The volume of keywords being bought is slowing

- A high percentage of marketers have accepted click fraud as a part of the paid search bargain, though a lot more people are monitoring it now.

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