ReveNews Online Revenue News & Opinions Since 1998

Amazon to roll out self-serve PPC advertising on site

Amazon to roll out self-serve PPC advertising on site
ClickZ reports on a new PPC program from Amazon.com, ClickRiver Ads. Interestingly, this program is built by A9, the subsidiary that Amazon seems to have given up on.

The “Sponsored Links” will be displayed along with search results as well as other relevant content pages-so treat it as a combination of advertising for search as well as content within the same site.

The program is currently accepting applications from advertisers, though being in beta, the number of advertisers it will accept may be quite limited. It is not clear if they will allow affiliate publishers to advertise - here’s an excerpt from the About page:

****
For the Clickriver beta, we welcome applications from businesses who advertise services and products that complement Earth’s Biggest Selection of products sold on Amazon.com. …We welcome services of all types - in travel, finance and investment, training and education, entertainment, insurance, news, healthcare and physical fitness centers, IT assistance and consulting, photo printing and more. We also welcome product retailers whose offerings complement the many products on Amazon.com.
****

If this initiative takes off, I suspect Amazon will look at integrating it with its Omakase contextual advertising program. Even though Omakase works on a pay-per-acquisition model, and ClickRiver on a pay per click model, I would be surprised if Amazon doesn’t take advantage of its associate network.

While the move itself is an attempt at increasing its revenue stream, an online retailer must certainly be wary of diverting traffic away from its site. As it is, Amazon’s recent financial performance hasn’t been really great— even with a good jump in sales, profitability has declined.

From a marketer’s perspective, this will be another great avenue to advertise; it will also be very interesting to watch the extent of impact this new development will have on Amazon’s bottom line.

Search Through 10 Years of ReveNews Content:

• We Support New York Affiliates

  

• Subscribe to ReveNews

  • Get ReveNews Updates in Your Reader
  • Get ReveNews Updates in Your Email

• The Latest Comments

  • Linda Buquet on Performics Becomes Google Affiliate Network
  • Julian Moss on McAfee SiteAdvisor
  • juegos flash casino on Revenue Share & Lead Tracking in Affiliate Marketing
  • jugar a poquer on Why Sprockets Will Change Advertising on the Internet Forever
  • Merryrose31 on All Coupon Sites Are Not Created Equal
  • George Reedy on How To Recruit Your 1st Affiliates…
  • Nick James on Should MyPoints Award Points for Political Action?
  • Mike Allen on Performics Becomes Google Affiliate Network
  • Mike Allen on Performics Becomes Google Affiliate Network
  • Durk Price on Performics Becomes Google Affiliate Network

• ReveNews Readers

• Archives

  Select Month June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 December 2004 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004

• ScratchBack Widget