Comments on: What will 2010 Bring for Print Publishers?

By: peter bordes

peter bordes — Fri, 01 Jan 2010 00:44:17 +0000

Print will continue to loose market share to the internet. the only ones who will make it are the ones that embrace and evolve with digital strategies that make sense.. one major issue for print is the rising cost of paper which is at an all time high and crushing the industries margins as well as more and more ad dollars migrating away.

possible that the digital tablets can help migrate the print industry. But they still face immense challenges in 2010

By: Barry Silverstein

Barry Silverstein — Tue, 29 Dec 2009 07:46:42 +0000

Thanks for your comments. As I see it, the online versions have been nothing more than content online with very little interactive extras. It will be interesting to see if the tablet will really be the right answer to print publications'woes, and whether or not a tablet-enabled version will provide enough differentiating value for someone to subscribe.

I think what Graham says is true — content quality, media richness and control become important factors that may make information and entertainment worth paying for.

By: Simon

Simon — Tue, 29 Dec 2009 06:29:11 +0000

I also agree with JB, premium online content is nothing new, it's been growing for years the issue more than anything is accessability and quality.

So many interfaces are poor to use via keyboard and mouse nevermind whatever touchscreen they bring out in the future, lets face it the iphone is fantastic but it can be a nightmare to control sometimes, especially when crap developers get involved.

By: Graham Bishop

Graham Bishop — Tue, 29 Dec 2009 03:36:29 +0000

I agree with jBB above up to a point but by 2020 other factors for content may be paid for.

- 3d v 2d

- access to roam-able or augmented reality enhancement

- e-butler (your AI presence and interface with the semantic web) access to source material so you can choose the style you want the material in.

I.e the revenue equation becomes

CONTENT QUALITY( mostly free but premium products paid for)

times

Media RICHNESS (paid for platform access such D 3d, mobile and augmented etc)

CONTROL where you can choose the style and format of everything think of photo shop or pixy filters for content

For example

To let the family watch Terminator without the swearing or To read Stern in English or the Wall Street News in the style of the The Sun.

2020 is a long way off but as my favourite quote reminds me

"the future is already here – it's just unevenly distributed"

Graham

By: Jb blanc

Jb blanc — Tue, 29 Dec 2009 01:32:32 +0000

What is the difference between a free web version of a magazine and a subscrition iphone or islate version of the same?

Knowing that I can access the magazlne free website with my iphone or islate

So it's all in the UI experience. That's what subscription pays. Not content