http://www.revenews.com/online-advertising/online-advertising-hard-work-but-worth-it/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 21:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.revenews.com/online-advertising/online-advertising-hard-work-but-worth-it/#comment-20736 Pat Grady Mon, 23 Mar 2009 08:43:14 +0000 http://www.revenews.com/?p=3333#comment-20736 More important than agency or not, IMO, is to get someone who understands fraud issues (and won't leverage them against their own clients / employer) and is willing to invest considerable time understanding their client's / employer's business segmentation, demographics and most importantly goals. The point of this article is excellent, it is hard work - find someone who will do that hard work, not take shortcuts on you. Admittedly, accomplishing that is much easier said than done. Caveat emptor though, to anyone who thinks "professional" equals "trustworthy". Get referrals, avoid the flash and fame and cheap talk. Listen very intently to the questions prospective applicants / managers ask you up front, they are telling you things about the outcome beforehand if you'll listen well. More important than agency or not, IMO, is to get someone who understands fraud issues (and won't leverage them against their own clients / employer) and is willing to invest considerable time understanding their client's / employer's business segmentation, demographics and most importantly goals. The point of this article is excellent, it is hard work – find someone who will do that hard work, not take shortcuts on you. Admittedly, accomplishing that is much easier said than done. Caveat emptor though, to anyone who thinks "professional" equals "trustworthy". Get referrals, avoid the flash and fame and cheap talk. Listen very intently to the questions prospective applicants / managers ask you up front, they are telling you things about the outcome beforehand if you'll listen well.

]]> http://www.revenews.com/online-advertising/online-advertising-hard-work-but-worth-it/#comment-20699 Caracol Cream Fri, 20 Mar 2009 17:51:18 +0000 http://www.revenews.com/?p=3333#comment-20699 There are things that must be done by professionals. Otherwise you are losing money. Big campaigns will have more opportunities to success if done by agencies. There are things that must be done by professionals. Otherwise you are losing money. Big campaigns will have more opportunities to success if done by agencies.

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