Comments on: How Far They’ve Fallen http://www.revenews.com/affiliate-marketing/how-far-they%e2%80%99ve-fallen/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Colin Nigel http://www.revenews.com/affiliate-marketing/how-far-they%e2%80%99ve-fallen/#comment-22839 Colin Nigel Thu, 15 Oct 2009 13:50:50 +0000 http://www.revenews.com/?p=4407#comment-22839 Leisure and hobby (or "special interest") magazines are the rule rather than the exception at every Barnes & Noble I've ever been to. Leisure and hobby (or "special interest") magazines are the rule rather than the exception at every Barnes & Noble I've ever been to.

]]> By: T Foster http://www.revenews.com/affiliate-marketing/how-far-they%e2%80%99ve-fallen/#comment-22838 T Foster Thu, 15 Oct 2009 13:37:00 +0000 http://www.revenews.com/?p=4407#comment-22838 The print pubs that succeed tend to be those that involve leisure and hobbies. They represent content that people want to read "in front of the fire" meaning they want to have the tactile feel of a printed page to leisurely peruse. These are the exception, not the rule. Publications that people need to do their job have to change, as people want their information fast and anywhere they are. To support these new consumption paradigms, publishers need are adapting to new models. The great thing about this shift is that to increase eCPM, many of these publishers (that are typically CPM reliant) will be turning to performance marketing to better monetize their inventory. The print pubs that succeed tend to be those that involve leisure and hobbies. They represent content that people want to read "in front of the fire" meaning they want to have the tactile feel of a printed page to leisurely peruse. These are the exception, not the rule. Publications that people need to do their job have to change, as people want their information fast and anywhere they are. To support these new consumption paradigms, publishers need are adapting to new models.

The great thing about this shift is that to increase eCPM, many of these publishers (that are typically CPM reliant) will be turning to performance marketing to better monetize their inventory.

]]> By: Colin Nigel http://www.revenews.com/affiliate-marketing/how-far-they%e2%80%99ve-fallen/#comment-22837 Colin Nigel Thu, 15 Oct 2009 12:49:25 +0000 http://www.revenews.com/?p=4407#comment-22837 Lots of print magazines are doing just fine. Look at Cooks Illustrated and Fine Cooking to start with. Low profile magazines that rely on newsstand readers and subscribers to pay the bills are chugging right along, sometimes with zero ad support. The magazines that are struggling are the ones that are totally ad-driven. They have circulations of a million to support their $100k page rates; circulations comprised primarily of people who end up paying the publisher nothing for the magazine. There will always be a place for print magazines that readers are willing to pay for. The other thing to keep in mind is that digital readers blow. They're a horrible way to read content. You get to keep nice magazien art direction and the idea of a "paginated" ad, but you lose all of the good things that websites offer in the way of navigation. Lots of print magazines are doing just fine. Look at Cooks Illustrated and Fine Cooking to start with. Low profile magazines that rely on newsstand readers and subscribers to pay the bills are chugging right along, sometimes with zero ad support. The magazines that are struggling are the ones that are totally ad-driven. They have circulations of a million to support their $100k page rates; circulations comprised primarily of people who end up paying the publisher nothing for the magazine. There will always be a place for print magazines that readers are willing to pay for.

The other thing to keep in mind is that digital readers blow. They're a horrible way to read content. You get to keep nice magazien art direction and the idea of a "paginated" ad, but you lose all of the good things that websites offer in the way of navigation.

]]> By: Barry Silverstein http://www.revenews.com/affiliate-marketing/how-far-they%e2%80%99ve-fallen/#comment-22835 Barry Silverstein Thu, 15 Oct 2009 06:49:58 +0000 http://www.revenews.com/?p=4407#comment-22835 Truthfully, Chris, I think there is a place for print. Unless digital reader technology improves to the point of providing the same tactile and visual experience of reading a magazine, I think e-magazines will be a poor second to "real" magazines. This is a dilemma facing us as the move to an electronic life phases out print. I'm not sure what the result will be. I think certain publications will survive in a combination print-electronic form of some kind. Truthfully, Chris, I think there is a place for print. Unless digital reader technology improves to the point of providing the same tactile and visual experience of reading a magazine, I think e-magazines will be a poor second to "real" magazines. This is a dilemma facing us as the move to an electronic life phases out print. I'm not sure what the result will be. I think certain publications will survive in a combination print-electronic form of some kind.

]]> By: Chris Peterson http://www.revenews.com/affiliate-marketing/how-far-they%e2%80%99ve-fallen/#comment-22828 Chris Peterson Wed, 14 Oct 2009 23:53:18 +0000 http://www.revenews.com/?p=4407#comment-22828 Hi Barry, I guess, it it indeed inevitable with the current speed of the internet growth. There is more than consumers can consume available anyways for people for ages. But with kinda internet freedom, Choices are crystallizing. But would you want print media to vanish as a reader? Hi Barry,

I guess, it it indeed inevitable with the current speed of the internet growth. There is more than consumers can consume available anyways for people for ages. But with kinda internet freedom, Choices are crystallizing. But would you want print media to vanish as a reader?

]]>