Comments on: Businesses Still Wary of Social Media http://www.revenews.com/contextual-advertising/businesses-still-wary-of-social-media/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Thu, 09 Feb 2012 18:01:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Five reasons corporations are failing at social media | Dodging Spiderwebs http://www.revenews.com/contextual-advertising/businesses-still-wary-of-social-media/#comment-22788 Five reasons corporations are failing at social media | Dodging Spiderwebs Mon, 12 Oct 2009 14:51:09 +0000 http://www.revenews.com/?p=4339#comment-22788 [...] Businesses Still Wary of Social Media (revenews.com) [...] [...] Businesses Still Wary of Social Media (revenews.com) [...]

]]> By: Barry Silverstein http://www.revenews.com/contextual-advertising/businesses-still-wary-of-social-media/#comment-22727 Barry Silverstein Thu, 01 Oct 2009 13:29:22 +0000 http://www.revenews.com/?p=4339#comment-22727 I love the conceptual implications of "Social Media Evangelista" and "Reciprocating Spokesbrain." If only companies had the guts to create such roles! I love the conceptual implications of “Social Media Evangelista” and “Reciprocating Spokesbrain.” If only companies had the guts to create such roles!

]]> By: Pat Grady http://www.revenews.com/contextual-advertising/businesses-still-wary-of-social-media/#comment-22725 Pat Grady Thu, 01 Oct 2009 13:05:02 +0000 http://www.revenews.com/?p=4339#comment-22725 I was wrong about any ensuing discussion, your reply was reasonable, even handed and incisive. Happy to see that! Regretting expecting otherwise. Facts are that growth is what we all seek, so judiciously pursuing all new and emerging avenues that open is smart and necessary. With the aggregate time consumers spend socializing on the Internet, it is completely and thoroughly marked as an avenue worthy of very deep exploration! Every time I read a post by Matt Cutts I think about how he has been placed in a position to be client facing - seems to me that smart CEO's of uber large corps, would do well to tag certain in-house folks to be interactors, socially - to give their org a non-exec personality that easily interacts, in meaningful ways, with the users and purchasers of their products. I think most C-level folks know they can't effectively interact for a variety of reasons - and they also don't want the wrong folks doing it sans reins. Seems to me that we'll see more titles like Social Media Evangelista and Reciprocating Spokesbrain (like Spokesperson or Spokesmodel, but suited for the Net). Communications Director sounds nearly militant, and certainly unsocial, as well as lacking bi-directionality. I was wrong about any ensuing discussion, your reply was reasonable, even handed and incisive. Happy to see that! Regretting expecting otherwise.

Facts are that growth is what we all seek, so judiciously pursuing all new and emerging avenues that open is smart and necessary. With the aggregate time consumers spend socializing on the Internet, it is completely and thoroughly marked as an avenue worthy of very deep exploration! Every time I read a post by Matt Cutts I think about how he has been placed in a position to be client facing – seems to me that smart CEO’s of uber large corps, would do well to tag certain in-house folks to be interactors, socially – to give their org a non-exec personality that easily interacts, in meaningful ways, with the users and purchasers of their products. I think most C-level folks know they can’t effectively interact for a variety of reasons – and they also don’t want the wrong folks doing it sans reins. Seems to me that we’ll see more titles like Social Media Evangelista and Reciprocating Spokesbrain (like Spokesperson or Spokesmodel, but suited for the Net). Communications Director sounds nearly militant, and certainly unsocial, as well as lacking bi-directionality.

]]> By: Barry Silverstein http://www.revenews.com/contextual-advertising/businesses-still-wary-of-social-media/#comment-22719 Barry Silverstein Wed, 30 Sep 2009 14:02:21 +0000 http://www.revenews.com/?p=4339#comment-22719 Pat: Thanks for the comment. Actually, I think you make a good point about the over-hype surrounding social media. I personally don't believe large company CEOs who are not ready to embrace social media will drown. Sorry if you got that impression. On the other hand, I do think a smart business leader should keep a close eye on social media, just as he/she should any important communications trend, and determine how best to use it on their company's behalf. Companies that stay ahead of the curve will do a better job relating to consumers -- and they're the ones who are informing us of social media's importance. Pat: Thanks for the comment. Actually, I think you make a good point about the over-hype surrounding social media. I personally don’t believe large company CEOs who are not ready to embrace social media will drown. Sorry if you got that impression. On the other hand, I do think a smart business leader should keep a close eye on social media, just as he/she should any important communications trend, and determine how best to use it on their company’s behalf. Companies that stay ahead of the curve will do a better job relating to consumers — and they’re the ones who are informing us of social media’s importance.

]]> By: Pat Grady http://www.revenews.com/contextual-advertising/businesses-still-wary-of-social-media/#comment-22717 Pat Grady Wed, 30 Sep 2009 11:52:53 +0000 http://www.revenews.com/?p=4339#comment-22717 i wonder if the execs hate when people at their country club try to sell them something... and they realize, for the better, that there's a part of the marketing + social activity mix that is antithetical. in any case, it's a teeny lil surfboard: http://www.smallbusinessnewz.com/topnews/2009/09/21/where-is-your-traffic-coming-from "You’d think by now business owners would have figured out that social media is the next tidal wave on the Internet, and that they’d better get on the surfboard or get wiped out." there's a place for it in many circumstances for sure, but this isn't a killer tidal wave. in fact, i think the over-hype detracts. seems like you're saying that if the ceo doesn't get on board, there's a real threat the entire company will be wiped out. this assertion is quite ridiculous to me. and i'm betting any ensuing discussion here won't be reasonable either. i wonder if the execs hate when people at their country club try to sell them something… and they realize, for the better, that there’s a part of the marketing + social activity mix that is antithetical.

in any case, it’s a teeny lil surfboard:
http://www.smallbusinessnewz.com/topnews/2009/09/21/where-is-your-traffic-coming-from

“You’d think by now business owners would have figured out that social media is the next tidal wave on the Internet, and that they’d better get on the surfboard or get wiped out.”
there’s a place for it in many circumstances for sure, but this isn’t a killer tidal wave. in fact, i think the over-hype detracts. seems like you’re saying that if the ceo doesn’t get on board, there’s a real threat the entire company will be wiped out. this assertion is quite ridiculous to me. and i’m betting any ensuing discussion here won’t be reasonable either.

]]> By: Chris Peterson http://www.revenews.com/contextual-advertising/businesses-still-wary-of-social-media/#comment-22635 Chris Peterson Wed, 23 Sep 2009 06:51:24 +0000 http://www.revenews.com/?p=4339#comment-22635 Hi again Barry! I agree with you that big corporations demonstrate higher resistance to kinda risky ideas of social media. Mostly, due to following factors: 1. Misrepresentation of idea 2. Higher & rather more personal exposure may not always be on minds of corporates. 3. It's a fascinating next big thing on net. But it has currently attracted only youngsters who are psychologically more open to change than corporates. 4. Who loves change, anyways? 5. There are way too many people in power ladder to convince than a single decision making entrepreneur. 6. It's higher risk for established product than a new product anyways. But, truly, it would be worth the risk & effort. Hi again Barry!
I agree with you that big corporations demonstrate higher resistance to kinda risky ideas of social media.
Mostly, due to following factors:
1. Misrepresentation of idea

2. Higher & rather more personal exposure may not always be on minds of corporates.

3. It’s a fascinating next big thing on net. But it has currently attracted only youngsters who are psychologically more open to change than corporates.

4. Who loves change, anyways?

5. There are way too many people in power ladder to convince than a single decision making entrepreneur.

6. It’s higher risk for established product than a new product anyways.

But, truly, it would be worth the risk & effort.

]]> By: Mary Ann Johnson http://www.revenews.com/contextual-advertising/businesses-still-wary-of-social-media/#comment-22627 Mary Ann Johnson Tue, 22 Sep 2009 12:27:08 +0000 http://www.revenews.com/?p=4339#comment-22627 When it comes to embracing Social Media, larger enterprises will be apprehensive. It is a known fact that senior management resists the use of Social Media for their Business. It could be because of the lack of control or the informal nature of communication. Efforts need to be made by CEO's and top management to understand how Social Media can be used effectively for Business. When it comes to embracing Social Media, larger enterprises will be apprehensive. It is a known fact that senior management resists the use of Social Media for their Business. It could be because of the lack of control or the informal nature of communication. Efforts need to be made by CEO’s and top management to understand how Social Media can be used effectively for Business.

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