Posts by Stephen Robinson
Affiliate Terms and Conditions – Does Anyone Pay Attention Anymore?
Currently, I am managing a couple of B2B merchants that have some fairly strict guidelines regarding promotional efforts. Our first step towards educating new affiliates is by outlining any restrictions regarding promotional methods, PPC methods, in the program terms. However,…
CPA Networks – A Roadmap to Running a Successful Campaign
Over the past six years, I’ve had the chance to work with over 20 CPA networks while managing affiliate programs. I’ve found that with the proper offer and payout, some CPA networks can quickly drive a significant volume of leads…
So My Mom Joined Twitter
Ever had to have “the talk” with your family? Recently, my Mom joined Twitter. Imagine my surprise! Only a year ago my Mom, who is a 1st grade teacher, asked me if I had ever heard of Twitter. I just…
LeadsCon Coverage: What’s In Store for 2010 – Industry Leaders Session
An all star line up of panelists representing major verticals focused on online lead generation shared their thoughts on the outlook of the industry. Bruce Eatroff, Partner, Halyard Capital moderated this panel at LeadsCon 2010, held at the Mirage Hotel…
LeadsCon Coverage: B2B Lead Generation in a B2C World
I was really looking forward to this session at LeadsCon 2010 and wasn’t alone as the session was over two-thirds full. Jesse Pujji, Ampush Media Co-Founder, moderated a panel consisting of Jay Hallberg, Co-Founder & VP…
Keynote Session from LeadsCon 2010 – Learning from Failure
On opening day of this year’s conference, held at February 23-24, LeadsCon attendees packed the Mirage Hotel Las Vegas conference room to hear from Douglas Merrill, author and Chief Operating Officer of New Music and President of Digital at EMI…
Top 5 Must See Sessions at LeadsCon 2010
I am getting very excited to attend the LeadsCon conference at the Mirage Hotel & Casino in Las Vegas February 23 and 24th, 2010. I’ve attended several affiliate conferences in the past, however this will be my…
PMA Attempts To Rally Participation During Affiliate Summit West
The Performance Marketing Association (PMA) hosted their first public meeting at Affiliate Summit West 2010. The meeting was free and open to the public to learn about the PMA and why it is crucial for advertisers and…
Keep It Real, Keep It Fresh
This is the slogan of a regional coffee company, Dutch Bros. This article isn’t about their great coffee, instead it is about how Dutch Bros.’ innovative marketing strategy has helped them thrive in a slow economy.
As…
