Successful marketing is built around accurate forecasting and benchmarking. In an industry like the affiliate industry which is not known for transparency, getting numbers to help you set accurate benchmarks is difficult. There are however resources that can help including:…

I just denied another Facebook request to connect and I will tell you why. First let me say that it was certainly nothing personal and the connection was not irrelevant because he knows 54 people that I know also. However,…

…let’s hope so

Howard, Steve, and the other good folks at Vertive are launching a cool new site with a great URL. By the time you read

this blog post Offers.com will be live. Steve gave me a preview of the site before it…

That was the conclusion reached by market research company IDC in a recent study as described by MediaWeek. It seems that while IDC recognizes the aggressive growth rate of social networks, they see ads being ignored.

According to IDC’s report (U.S.…

Many companies are slashing their marketing budgets and evaluating how marketing dollars are spent due to the tough economic times. Slashing budgets is a clear sign that “Lean and Mean” is the current theme for many businesses. On average most research…

I am proud to announce the release of the first AffiliateBenchmarks research report. This survey was described in my last post where I listed the questions that were asked. The research report is available for FREE until 12/12 so go and get…

We are pleased to announce that our Affiliate Survey effort was a huge success. NETexponent created and distributed a 23-question survey designed to collect information about an affiliate’s wants, needs, and experiences in the affiliate marketing space. We received over…

It has been way way too long since I have posted to ReveNews and it feels great to be back.

Those of you in the affiliate marketing community will agree that research data on our industry is scarce. There are a…