Posts by Missy Ward
Your Industry Needs You Now
In 2012, through generous pledges from a multitude of companies in the Performance Marketing Industry, the PMA succeeded in having the Affiliate Nexus legislation declared unconstitutional in Illinois. Much to our dismay, the state has filed an appeal (although our Counsel feels strongly that their case is very weak). We are at a time-sensitive and [...]
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Affiliate Marketing Happy Hour during SXSW
Join Affiliate Summit, DIYThemes, For Me to Coupon, Marketing Clique and Schaaf-PartnerCentric for an Open-Bar Affiliate Marketing Happy Hour at the start of SXSW. All Affiliate Marketers Welcome. No SXSW badge needed. When: Friday, March 8th from 5:00pm – 8:00pm Where: J Blacks 710 W. 6th Street Austin RSVP Here: http://sxswaffiliate-eorg.eventbrite.com/ Hope to see you [...]
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Affiliate Summit Acquires Revenews
Affiliate Summit, the premier affiliate marketing conference, has acquired online news outlet Revenews. ReveNews is a news blog that focuses on B2B topics in the online marketing industry with a special focus on affiliate marketing. Terms of the deal were not disclosed. The acquisition will include absorption of the ReveNews site into the overall Affiliate [...]
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Debunking the Top 25 Performance Marketing Influencers List from ImpactRadius.com
Social scoring does not segment a person’s ability to influence within an industry, but rather provides just a single number to rank them across the board. So folks with large Twitter followings, high Klout Scores and PeerIndex scores in general, will likely outrank people that are truly influential in a specific industry.
Illinois House Bill 3659 Stomps on Small Businesses
The unfortunate reality of HB3659, as it stands, is that it is simply a red herring. It will not create a level playing field for booksellers or other retailers in Illinois and will not bring in the anticipated levels of tax dollar generated revenue that Illinois is seeking.
