A ton of views and tutorials have been written about Sitemaps, but it’s nice to see a robust and current FAQ – at least from Google’s perspective.

View the new post at the Google Webmaster Central Blog.

It gets into everything from…

The public view of a new MarketingSherpa Facebooks tips article end January 3. It’s worth filing away, but not only in view of Facebook. The suggestions that revolve around showcasing expertise, participation and creativity can apply to many social networks. An…

I’ve been doing search engine optimization since 1997 and have given too much and too little attention to image alt attributes (often called alt tags). It’s time to confess that they may have more value and could be worth your…

Online retailers prepping for a surge in traffic have plenty to worry about beyond whether shopping carts time out too soon.

To catch the competition or pass them up, merchants should play up their extras based on the age of their…

Are small businesses really that poor?

Get this: A new Opus Research survey, “Small Business Attitudes toward Online Marketing and Web 2.0,” found that 59% of small businesses don’t market online and many don’t even view their websites as an aspect…

Don’t look for the perfect scenario, but you may want to learn a couple things (or get a helpful reminder) from this new Google Webmaster Central Blog post about giving meta descriptions a makeover to attract more traffic.

You’ve heard about…

In the last couple of years, I’ve met some bright folks who appreciate natural search engine optimization (SEO). They’re doing a respectable job on their own – without a consulting firm backing them up.

And then there are the other people…

From…

Now everyone is up in arms about Matt Cutts and his oddball way of addressing paid links. Check out what he launched here and the nasty response it triggered.

Matt basically explained how someone can report paid links, including using a…

Online retailers say they spend more money on PPC than search engine optimization and that SEO provides a better ROI than paid search.

Go figure.

Studies sure are funny. Sometimes they reveal statistical abnormalities. On other days, the stats speak for themselves…

Could it really be that Yahoo! is willing to provide some level of paid inclusion without adding on the per click fee?

Search Submit Basic offers up to 5 URLs at $49 each per year. And it comes with some metric…