There seems to be competing schools of thought regarding social media usage for online marketers. At one end of the spectrum, people are encouraged to join every social network, follow and friend everyone possible and tweet everything. In short, they…

“It’s a good year to be in the online coupon business” says Mediaweek’s Mike Shields. Yesterday, Shields reported on some comScore data that will bring mixed reactions by many online retailers. comScore’s new report showed strong traffic surges for discount shopping sites…

Today I received a MyPoints BonusMail email message with the unusual subject line “Tell Congress to Protect Seniors’ Medical Benefits.” That subject line immediately piqued my interest because of its political nature. I was, however, immediately troubled because I knew…

From the first four words of the first sentence of Anne Kadet’s SmartMoney May 2, 2008 article entitled “A Penny for Your Clicks?” I could tell it was not going to be a fair and balanced piece of journalism. There are…

I received an interesting email Monday morning from eBay’s Affiliate Managers regarding the establishment of the eBay Affiliate Network. In this email, they announced that eBay was launching a new affiliate platform that will go live on April 1, 2008.…

I’ve been to most Affiliate Summit conferences and was glad to have attended Affiliate Summit West 2008 earlier this week. It appeared to me that it was the largest one to date and was truly an impressive event.

After having several hours…

AP Business Writer Christopher S. Rugaber reported today that the five-member U.S. Federal Trade Commission (FTC) approved Google Inc.’s $3.1 billion purchase of DoubleClick Inc. by a 4-1 vote. Over the past months this proposed acquisition by Google was being scrutinized…

In light of recent high-profile recalls of millions of toys and products imported from China and contaminated with lead paint and other toxins, many consumers now take note of the country of origin when making their purchase decisions. These recalls…

On May 28, 2007 I noted that the U.S. Federal Trade Commission (FTC) had begun investigating Google’s $3.1 billion plan to purchase DoubleClick Inc. Today, the Financial Times (FT.com by Nikki Tait in Brussels and Richard Waters in San Francisco) reported that…

BusinessDictionary.com has compiled over 20,000 business-oriented definitions that are designed to be clear, concise and comprehensive. As a Facebook user, I have installed their Business Dictionary Term of the Day app so I can learn or review something new daily. Today’s term…