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Lee Gientke

Website: http://www.leegientke.com

Author Bio: Lee “The Lead Man” Gientke is the Director of Partner Development at OrangeSoda, a Utah-based search marketing firm that services small and medium size businesses. Gientke made waves in 2005 when he candidly blogged about moving his affiliate program from Commission Junction to LinkShare. His broad-based performance marketing experience includes Business to Business performance marketing, retail/B2C affiliate marketing and online lead generation. Prior to joining OrangeSoda, Gientke ran an affiliate program for a California based nutriceutics firm and most recently was a business development manager for LeadPoint, an online lead exchange, where he was instrumental in creating and managing performance based partnerships. Gientke is a graduate of the University of California at Santa Barbara. He currently resides in Draper, Utah and is an avid golfer and practitioner of Bikram Yoga.

In the Bay Area? Time to Get Down like it’s 1999

Jay Weintraub of LeadsCon fame along with David Rodnitzky of PPCAdbuying are putting together a get together. Jay told me the main point of the program is to demonstrate to the world that the lead-gen space isn’t filled with a bunch of bookworms.…

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2 Comments | Filed under: Online Marketing

Affiliate Marketers: Time to Stand Up

For those of you who’ve been around me and know a bit about my background, I used to be very politically active. While that activist streak has mellowed with my ever increasing age, every now and again I find an…

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Affiliate Manager Webinar: Should You Use Multiple Affiliate Networks?

One of the topics among affiliate managers I see pop up fairly frequently is whether or not to join an additional affiliate network and if so, what’s the value. So the Molander (like Oprah — only needs one name) is…

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4 Comments | Filed under: Online Marketing

Affiliate Manager Education: Integrating Search and Affiliate Strategies to Maximize ROI

Tired of listening to bloggers and other peers suggest that affiliate marketing and affiliate managers deserve more respect? Well it’s time to do something about it. Believe it or not the Direct Marketing Association is giving affiliate managers everything they need…

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A Generous Affiliation Program or Not?

Like just about anyone reading Revenews, I have a Commission Junction account and frequently receive promotional and recruitment e-mails from affiliate managers. Last week, I received the following e-mail and was really curious about what the affiliates and affiliate managers…

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8 Comments | Filed under: Online Marketing

Masterminding Affiliate Management: The Paying for Performance Tele-conference

One of the biggest challenges for affiliate managers today is getting best practices and training. Sure there are lots of forums like Digital Point or AbestWeb, conferences like SES and the Affiliate Summit and countless blogs, but the reality is…

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1 Comment | Filed under: Online Marketing

The Notorious BIG Lives… as an SEM Expert!

What can I say? Our geeky obsession of paid search has finally been immortalized with a super-fly rap. Check it out:

While he doesn’t exactly spill anything new he’s spot on about how to run an SEM campaign. I also have…

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7 Comments | Filed under: Online Marketing

That Silly Ol’ Google

Well I had grandiose plans for my first post at Revenews but that all went out the window when I did a search for an area code (561). One of the things we in the tech community do well is…

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