Posts by Lee Gientke
In the Bay Area? Time to Get Down like it’s 1999
Jay Weintraub of LeadsCon fame along with David Rodnitzky of PPCAdbuying are putting together a get together. Jay told me the main point of the program is to demonstrate to the world that the lead-gen space…
Affiliate Marketers: Time to Stand Up
For those of you who’ve been around me and know a bit about my background, I used to be very politically active. While that activist streak has mellowed with my ever increasing age, every now and again I find an…
Affiliate Manager Webinar: Should You Use Multiple Affiliate Networks?
One of the topics among affiliate managers I see pop up fairly frequently is whether or not to join an additional affiliate network and if so, what’s the value. So the Molander (like Oprah — only needs one…
Affiliate Manager Education: Integrating Search and Affiliate Strategies to Maximize ROI
Tired of listening to bloggers and other peers suggest that affiliate marketing and affiliate managers deserve more respect? Well it’s time to do something about it. Believe it or not the Direct Marketing Association is giving affiliate managers…
A Generous Affiliation Program or Not?
Like just about anyone reading Revenews, I have a Commission Junction account and frequently receive promotional and recruitment e-mails from affiliate managers. Last week, I received the following e-mail and was really curious about what the affiliates and affiliate managers…
Masterminding Affiliate Management: The Paying for Performance Tele-conference
One of the biggest challenges for affiliate managers today is getting best practices and training. Sure there are lots of forums like Digital Point or AbestWeb, conferences like SES and the Affiliate Summit and countless blogs, but the reality is…
The Notorious BIG Lives… as an SEM Expert!
What can I say? Our geeky obsession of paid search has finally been immortalized with a super-fly rap. Check it out:
While he doesn’t exactly spill anything new he’s spot on about how to run an SEM campaign. I…
That Silly Ol’ Google
Well I had grandiose plans for my first post at Revenews but that all went out the window when I did a search for an area code (561). One of the things we in the tech community do well is…
